contentS > how we Look > coMpoSition > the Grid back forward Skip to next chapter 0 Composition 3.1 The grid Letter-size grid (8.5” x 11”) Width (value w; 8.5” in this case) hp communications are based upon a simple grid of squares border (value b) that helps organize content and create consistent, effective the ¼-inch border (approximately 3% communications. Most hp templates are based on this grid. of w) extends around all four sides of if you have a communications need that is not covered by a this grid, supplying a framework for the template, refer to the following pages to create a proper grid content and images. for your design. Columns a page or surface is divided into squares, usually arranged in an odd number of columns. the number of columns varies nibh euismod tincidunt ut laoreet dolore magna aliquam Gutters (value G) the grid also applies to circular headline 22pt here erat volutpat. Veniam, quis nostrud exerci tation ullamcor- 1 these / -inch gutters (50% of b) depending on the size of your communications piece. per suscipit lobortis nisl ut aliquip ex ea commodo conse- 8 or irregular formats, such as a with big idea in the quat. duis autem vel eum iriure dolor. provide an important visual pause by compact disc label. border and gutters dominant color—in in hendrerit in vulputate velit esse molestie consequat, adding white space between images, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip e commodo color blocks and columns of text. a consistent border normally surrounds the composition, and this case pMS 152cv. consequat. duis autem vel eum iriure dolor in hendrerit e in vulputate velit esse. Viritus adeso perche tutiie. gutters of narrow white spaces separate text, images and colors body text can discuss market needs and customer Headline pt problems, describe a strategic initiative, product, service nulla facilisis at vero eros et accumsan et iusto odio dig- inside the grid. the border can disappear when the design or solution, touch on key features and benefits, price/ nissim qui blandit praesent luptatum zzril delenit augue Columns performance, tco and roi, and point out the key duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit calls for extending an image or color field to the edge of the differentiators of our product/service/solution/strategy amet, consectetuer adipiscing elit, sed diam nonummy this 8.5” x 11” page is divided into (why it’s better than our competitors’ offering). if you nibh euismod tincidunt ut laoreet dolore magna aliquam composition (e.g., a full-bleed print sample or trade show panel). are creating the original piece in english, always allow erat volutpat. at vero eos et accusam et justo duo dolores a five-column grid. a minimum of 30% extra space for expansion with et ea rebum. Stet clita kasd gubergren. depending on the size of the piece, the bottom row of squares language translation. (9 pt) Lorum ipsum illius aperto. “pull quote contains duis autem vel eum iriure dolor in hendrerit in vulputate ut wisi enim ad minim veniam, quis nostrud exerci tation velit esse molestie consequat, vel illum dolore eu feugiat ullamcorper suscipit lobortis nisl ut aliquip exna aliquam may be truncated. in that case, the remaining space should be a customer quote, erat volutpat. ut wisi enim ad minim veniam, quis nostrud nulla facilisis at vero eros et accumsan velit esse molestie selling point or key consequat, vel illum dolore eu feugiat nulla facilisis at exerci tation ullamcorper suscipit lobortis nisl ut aliquip left unfilled as rest space. customer benefit vero erodio dignissim qui blandit praesent lumet, con- ex ea commodo quat. duis autem vel eum iriure dolor and appears in the sectetuer adipiscing elit, sed diam nonummy nibh euis- invulputate velit esse molestie conseq. dominant color. mod tincidunt ut laoreet dolore magnai blandit praesen. Page-division lines this block of copy headline 14pt when creating a communications piece with multiple pages— should be no longer Veniam, quis nostrud exerci tation ullamcorper suscipit than 427 characters lobortis nisl ut aliquip ex ea commodo consequat. duis or a series of panels, posters or banners—it’s often helpful to in length.” John Doe, autem vel eum iriure dolor in hendrerit in vulputate velit Account Manager esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at villum dolore eu feugiat nulla facilisis at vero select a common page-division line that is consistent across eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis te feugait— all pages. this division enables strong visual alignment and fruis autem vel eum iriure dolor nulla. Lorem ipsum dolor consistent placement of content, imagery and rest space. Many sit amet, consectetuer adipiscing elit, sed diam nonummy collateral and poS templates already contain a consistent page- bottom row division line. 4 these empty squares are left as unfilled visual rest space. Messaging text 22pt contains a big idea, key Chart text header differentiators or customer quote. text is in the chart text describes chart contents. dominant color. Lorem ipsum dolor sit amet, Chart text header w/rule disk array capacity type function xp48 8.7 tb 18 Gb 15k rpm fc disks and 73 Gb 10k rpm fc disks open xp128 9.3 tb 36 Gb 15k rpm fc disks and 73 Gb 10k rpm fc disks n/a consectetuer adipiscing elit, sed diam nonummy xp512 92.6 tb 18 Gb 15k rpm fc disks and 73 Gb 10k rpm fc disks closed xp7124 92.6 tb 48 Gb 15k rpm fc disks and 73 Gb 10k rpm fc disk n/a nibh euismod tincidunt ut laoreet dolore magna HP Product name hp Surestore business copy xp hp Surestore direct backup engine tL aliquam erat volutpat. ut wisi enim ad minim. hp Surestore gigabite fun drive 2.0 HP Product name Servers workgroup Midrange high-end operating system firewall hp-ux n/a a-, d-, J-, L-class n-, V-class hp-ux 11.x hp 123.1 nibh euismod tincidunt ut laoreet dolore magna aliquam . callout describes product feature 1. hp product name 14pt body text can discuss market needs and customer nibh euismod tincidunt ut laoreet dolore magna aliquam Example page-division line headline 22pt here erat volutpat. Veniam, quis nostrud exerci tation ullamcor- or benefit. Lorum ipsom vero quorio problems, describe a strategic initiative, product, service erat volutpat. Veniam, quis nostrud exerci tation ullamcor- per suscipit lobortis nisl ut aliquip ex ea commodo conse- qui blandit praesent lumet, con itu or solution, touch on key features and benefits, price/ per suscipit lobortis nisl ut aliquip ex ea commodo conse- setuer adipisci elit pirum ellius tilum with big idea in the quat. duis autem vel eum iriure dolor. ipus lorum ipsus etal vergamo. performance, tco and roi, and point out the key quat. duis autem vel eum iriure dolor. in hendrerit in vulputate velit esse molestie consequat, . ais pretosius rures lucide cor- differentiators of our product/service/solution/strategy in hendrerit in vulputate velit esse molestie consequat, dominant color—in wisi enim ad minim veniam, quis nostrud exerci tation rumperet vix verecundus catelli. (why it’s better than our competitors’ offering). if you wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip e commodo agricolae suffragarit catelli— are creating the original piece in english, always allow cathedras divinus fermentet. a minimum of 30% extra space for expansion with ullamcorper suscipit lobortis nisl ut aliquip ea commodo this case pMS 152cv. consequat. duis autem vel eum iriure dolor in hendrerit e language translation. (9 pt) Lorum ipsum illius aperto. consequat. duis autem vel eum iriure dolor hendrerit in in vulputate velit esse. Viritus adeso perche tutiie. vulputate velit esse. puisitus adesso tentti. body text can discuss market needs and customer Headline pt “Messaging text 17pt contains a big idea Headline pt problems, describe a strategic initiative, product, service nulla facilisis at vero eros et accumsan et iusto odio dig- nulla facilisis at vero eros et accumsan et iusto odio dig- or solution, touch on key features and benefits, price/ nissim qui blandit praesent luptatum zzril delenit augue or customer quote. text is in the dominant nissim qui blandit praesent luptatum zzril delenit augue performance, tco and roi, and point out the key duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit differentiators of our product/service/solution/strategy amet, consectetuer adipiscing elit, sed diam nonummy color. tathedras celeriter misce pretosius amet, consectetuer adipiscing elit, sed diam nonummy (why it’s better than our competitors’ offering). if you nibh euismod tincidunt ut laoreet dolore magna aliquam nibh euismod tincidunt ut laoreet dolore magna aliquam are creating the original piece in english, always allow erat volutpat. at vero eos et accusam et justo duo dolores apparatus bellis. peritus lorum ipsom etal.” erat volutpat. at vero eos et accusam et justo duo dolores a minimum of 30% extra space for expansion with et ea rebum. Stet clita kasd gubergren. John Doe, Manager et ea rebum. Stet clita kasd gubergren. language translation. (9 pt) Lorum ipsum illius aperto. duis autem vel eum iriure dolor in hendrerit in vulputate ut wisi enim ad minim veniam, quis nostrud exerci tation ut wisi enim ad minim veniam, quis nostrud exerci tation “pull quote contains ullamcorper suscipit lobortis nisl ut aliquip exna aliquam duis autem vel eum iriure dolor in hendrerit in vulputate ullamcorper suscipit lobortis nisl ut aliquip exna aliquam a customer quote, velit esse molestie consequat, vel illum dolore eu feugiat erat volutpat. ut wisi enim ad minim veniam, quis nostrud 2. hp product name 14pt velit esse molestie consequat, vel illum dolore eu feugiat erat volutpat. ut wisi enim ad minim veniam, quis nostrud selling point or key nulla facilisis at vero eros et accumsan velit esse molestie exerci tation ullamcorper suscipit lobortis nisl ut aliquip nulla facilisis at vero eros et accumsan velit esse molestie exerci tation ullamcorper suscipit lobortis nisl ut aliquip consequat, vel illum dolore eu feugiat nulla facilisis at ex ea commodo quat. duis autem vel eum iriure dolor consequat, vel illum dolore eu feugiat nulla facilisis at ex ea commodo quat. duis autem vel eum iriure dolor customer benefit vero erodio dignissim qui blandit praesent lumet, con- invulputate velit esse molestie conseq. vero erodio dignissim qui blandit praesent lumet, con- invulputate velit esse molestie conseq. and appears in the sectetuer adipiscing elit, sed diam nonummy nibh euis- sectetuer adipiscing elit, sed diam nonummy nibh euis- dominant color. mod tincidunt ut laoreet dolore magnai blandit praesen. •bullets provide an opportunity to highlight important mod tincidunt ut laoreet dolore magnai blandit praesen. •bullets provide an opportunity to highlight important this block of copy headline 14pt pieces of information (9 pt). Lorum ipsum etalis. pieces of information (9 pt). Lorum ipsum etalis. should be no longer •bullets have an indent that is created in Quark by using headline 14pt •bullets have an indent that is created in Quark by using Veniam, quis nostrud exerci tation ullamcorper suscipit the command + back slash key. the tab is created in Veniam, quis nostrud exerci tation ullamcorper suscipit the command + back slash key. the tab is created in than 427 characters lobortis nisl ut aliquip ex ea commodo consequat. duis the bullets style sheet. ipsumit lorimis epitalia adeso. lobortis nisl ut aliquip ex ea commodo consequat. duis the bullets style sheet. ipsumit lorimis epitalia adeso. in length.” John Doe, autem vel eum iriure dolor in hendrerit in vulputate velit autem vel eum iriure dolor in hendrerit in vulputate velit Account Manager esse molestie consequat, vel illum dolore eu feugiat nulla •duis autem vel eum iriure dolor in hendrerit in vulputate esse molestie consequat, vel illum dolore eu feugiat nulla •duis autem vel eum iriure dolor in hendrerit in vulputate facilisis at villum dolore eu feugiat nulla facilisis at vero velit esse molestie consequat. per tutoilis apertos. facilisis at villum dolore eu feugiat nulla facilisis at vero velit esse molestie consequat. per tutoilis apertos. eros et accumsan et iusto odio dignissim qui blandit bel illum dolore eu feugiat nulla facilisis at vero eros et eros et accumsan et iusto odio dignissim qui blandit bel illum dolore eu feugiat nulla facilisis at vero eros et praesent luptatum zzril delenit augue duis te feugait— accumsan et iusto odio dignissim qui blandit praesent praesent luptatum zzril delenit augue duis te feugait— accumsan et iusto odio dignissim qui blandit praesent fruis autem vel eum iriure dolor nulla. Lorem ipsum dolor luptatum zzril delenit augue duis dolore te feugait. at fruis autem vel eum iriure dolor nulla. Lorem ipsum dolor luptatum zzril delenit augue duis dolore te feugait. at sit amet, consectetuer adipiscing elit, sed diam nonummy vero eos et accusam et justo duo dolores et ea rebum. sit amet, consectetuer adipiscing elit, sed diam nonummy vero eos et accusam et justo duo dolores et ea rebum. 8 10