contentS > how we Look > typoGraphy > pLaceMent back forward Skip to next chapter 65 Typography 3.7 Lorem ipsum dolor magna Messaging text 22pt contains a big idea, key dif- Messaging text 22pt contains a big idea, key dif- Placement ferentiators or customer quote. Text is in the ferentiators or customer quote. Text is in the LOREM facipit atue ting et alit luptatin dominant color. Lorem ipsum dolor sit amet, dominant color. Lorem ipsum dolor sit amet, henissit, sectem sum quamet consectetuer adipiscing elit, sed diam nonummy consectetuer adipiscing elit, sed diam nonummy while our identity system is flexible, these standards will help nibh euismod tincidunt ut laoreet dolore magna nibh euismod tincidunt ut laoreet dolore magna aliquis cinisi. Obor autatet aliquam erat volutpat. Ut wisi enim ad minim. aliquam erat volutpat. Ut wisi enim ad minim. IPSUDOLOR ensure the consistent use of text. eliquis at dion hendreril ulla augait velenibh et wissi ipsum 1. Callout describes product feature 1. HP Product name 14pt 2. HP Product name 14pt 1. Callout describes product feature 1. HP Product name 14pt 2. HP Product name 14pt or benefit. Lorum ipsom vero quorio or benefit. Lorum ipsom vero quorio qui blandit praesent lumet, con itu qui blandit praesent lumet, con itu SIT IDEPOSTA setuer adipisci elit pirum ellius tilum setuer adipisci elit pirum ellius tilum dolor magna facipit atue ting ipus lorum ipsus etal vergamo. ipus lorum ipsus etal vergamo. 2. Ais pretosius rures lucide 2. Ais pretosius rures lucide corrumperet vix verecundus catelli. corrumperet vix verecundus catelli. Placement in the grid square et alit luptatin henissit, sectem Agricolae suffragarit catelli—Cathe- Agricolae suffragarit catelli—Cathe- dras divinus fermentet. dras divinus fermentet. MAxIME. for all languages that read left to right, type is always set in sum quamet aliquis cinisi. the upper left corner of a square within the grid. placement Obor autatet eliquis at dion hendreril ulla velenibh et wissi. Short brochure title for languages that read in different orientations may vary. Placement in the layout for further guidance on typesetting, refer to the grid, pages 10-13. Placement within the Stretch the Stretch can contain a concise headline and, if needed, copy is usually set in the upper a short headline or title— type color must match the only one size type should be key benefits, but not body copy. for information on usage left corner. sometimes with a subtitle or brief dominant color of the piece. used for an idea or statement. of type within a Stretch, refer to page 22 of this document. benefits copy—may be placed within the Stretch. unacceptable usage do not center type in a layout, grid square or the Stretch. do not use typography of a different color than the dominant color of the piece. also, do not mix type sizes and weights Messaging text 22pt contains a big idea, key dif- Messaging text 22pt contains a big idea, key dif- within a passage as a way of emphasizing key words or ferentiators or customer quote. Text is in the ferentiators or customer quote. Text is in the dominant color. Lorem ipsum dolor sit amet, dominant color. Lorem ipsum dolor sit amet, phrasing. do not stagger lines for decorative effect. consectetuer adipiscing elit, sed diam nonummy consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna nibh euismod tincidunt ut laoreet dolore magna Lorem ipsum dolor magna aliquam erat volutpat. Ut wisi enim ad minim. aliquam erat volutpat. Ut wisi enim ad minim. LoreM bullets facipit atue ting et alit luptatin 1. Callout describes product feature 1. HP Product name 14pt 2. HP Product name 14pt 1. Callout describes product feature 1. HP Product name 14pt 2. HP Product name 14pt IPSUDOLOR henissit, sectem sum quamet or benefit. Lorum ipsom vero quorio or benefit. Lorum ipsom vero quorio use only plain, small round bullets when creating bulleted text. qui blandit praesent lumet, con itu qui blandit praesent lumet, con itu setuer adipisci elit pirum ellius tilum setuer adipisci elit pirum ellius tilum aliquis cinisi. Obor autatet ipus lorum ipsus etal vergamo. ipus lorum ipsus etal vergamo. 2. Ais pretosius rures lucide 2. Ais pretosius rures lucide corrumperet vix verecundus catelli. corrumperet vix verecundus catelli. Sit Agricolae suffragarit catelli—Cathe- Agricolae suffragarit catelli—Cathe- eliquis at dion hendreril ulla dras divinus fermentet. dras divinus fermentet. augait velenibh et wissi ipsum IDEPOSTa dolor magna facipit atue ting et alit luptatin henissit, sectem to odiam delis nulluptat ut nim volor- er ostrud enim nullam, quisit dignibh MaxiMe. sum quamet aliquis cinisi. exer sustis alit, quis nim nonsenis num velesto dunt laorpero corer si. Obor autatet eliquis at dion cipissi smodit lute ming er sendipit augiat dolorerosto odoluptat dolor hendreril ulla velenibh et wissi. iril exerostrud te tatem at. feugait, vel utem vulla faccum nit lor sim ipit, vel iril erilisit laore doloreet niamet nos auguer si tatum vel utet wis nis accummy no never vertically or horizontally do not use body copy inside Multiple colors should not be type sizes, weights, and center copy on a page. the Stretch that interferes with used on a single page. alignment should not be mixed the impact of the hp circle. together or staggered.