contentS > how we Look > the Stretch > type within the Stretch back forward Skip to next chapter  The Stretch 3.2 Type within the Stretch Short headline or title Short headline or title Possible subhead can go here type, such as a short headline or title, may be used within the Stretch. the type color can be black, the dominant hp color of the communication piece, or white on a colored Stretch. titles and subtitles should be no more than 2 or 3 lines total. titles should be anchored to the top or bottom corner of the Stretch. they should not be centered vertically or horizontally. while there is no rule on maximize type size within a Stretch, titles and subtitles should not violate the clear space requirements around the hp circle (see examples top row, right). type should only be used in medium, large and extra-large Short headline or title sizes of the Stretch. the smallest size Stretch should never have type placed inside it. if needed, brief customer-benefits when using headlines or titles inside copy may be added to an extra-large Stretch, but general the Stretch, the text should always be ½ x x ¼ x ½ x x ¼ x body copy should not be included within a Stretch. if longer placed asymmetrically in a corner—just always maintain ample clear space headlines, subheads or other text elements are required for as in the rest of our identity system. around the hp circle. a specific piece of communication, a different layout should be used that allows these longer copy elements to exist outside of the Stretch. always leave sufficient clear space between type and Riusto dolutem zzrit the hp circle, so as not to compete with or detract from ip exer ing etum nim the prominence and legibiltiy of the hp circle. key customer benefits are allowed in the large and extra- large Stretch, as shown in the bottom left example. do not use body copy within the Stretch. Short headline or title Short headline or title Lorer si bla feu faccum dolore dolestie magnibh et, sum alit, conulla mconseq uamet, commy niamconsecte molestrud tem ilit lutpat. im doluptate conulluptat praessectet, quat. dolendr ercilit wiscil duisi. ommy nit la facing er si tis alis- secte duisl ut dionsent diam, se ex tue consent nullan et am iriuscilis ad eugait irit lore faci bla alisim ipit utpat eugue dolore doluptat, summodo atissim nit lore te tionsenim illan henim endignim zzriureetue eum ex ex euisisi Lutpat aliquissim et luptat estrud esed eugait la con ex exeros nullamconsed ea feugue vent dolorer amet ea cor sismodip et num deliqui smodolo borperostie consectet ip exerat lor iriure adit ipit praesecte modip eui blandre minim irit lute conse ea facipit venis autet, susto et, sequisi blam, sequat vendignis aut lam in vel utpat key customer benefits may be used do not put body copy within the do not center type vertically or in a large or extra-large Stretch. Stretch. horizontally inside the Stretch.