contentS > how we Look > the Stretch > coLor back forward Skip to next chapter 5 The Stretch 3.2 Color Preferred alternate the preferred use of the Stretch is to place it directly over imagery or backgrounds, either in a solid color or reversed to white. the alternative way to use the Stretch is in a solid color and outlined in white, to separate it from backgrounds that are cluttered or do not provide enough contrast. the Stretch may be used in white, black or any of our dominant hp colors. it requires as much contrast as possible—never obscure the hp circle with a busy background. if the Stretch is in color, it must be the same as the dominant color of the communications piece. if there isn’t enough contrast between the Stretch and the background, then white may be used to fill in and outline the Stretch. (See page 23 for more guidelines.) the Stretch can be used in any dominant color the Stretch can be reversed to white on a solid the Stretch can also be used in a dominant color from the hp palette against a white background. background of any dominant hp color. outlined in white borders to separate the Stretch from other color fields, graphic elements and background images. the Stretch can be a dominant hp color over the Stretch can be reversed out in white over the Stretch can be outlined in white to help it an image, provided there is ample clarity and an image, provided there is ample clarity stand out against a photo. contrast. and contrast.