contentS > LeGaL and tradeMark inforMation back forward Skip to next chapter 7 Legal and trademark information 5.0 1. hp generally does not use acknowledgments with its own trademarks (this includes .0 introduction 1 General information on acknowledgments: symbols, such as ® or ™, and legends such as “hp is a trademark of hewlett-packard .0 the hp brand 3 company”). an exception is the corporate hp invent logo, which carries a ® symbol. http://legal.hp.com/patenttm/tm_info.htm#trademark 3.0 how we look 7 2. hp generally does not acknowledge other companies’ trademarks. the trademark 4.0 acknowledgment list (posted at http://legal.hp.com/patenttm/tradeack.htm) how we talk 68 identifies those few trademarks hp has elected, for good cause, to acknowledge on 5.0 Legal and trademark 79 an ongoing, companywide basis. you should acknowledge these trademarks in the 5. format shown. Good cause usually requires a written acknowledgment provision that copyright 80 is part of a larger commercial agreement. hp avoids these provisions where practical. 6.0 HP’s acknowledgment policy for other contact information 82 3. from time to time it may be expedient to include an acknowledgment in a joint press companies’ trademarks: release or some other form of joint promotional material, as a courtesy. this may be done informally, for a limited time, at hp’s discretion, and not as the subject of an http://legal.hp.com/patenttm/tradeack.htm agreement or obligation to do so. 4. hp may also receive user documentation, camera-ready artwork or other material designed for reproduction and distribution that includes trademark acknowledgments. these materials may be reproduced and distributed without altering embedded trademark acknowledgments. 5. Ge nerally speaking, it is neither necessary nor appropriate to approach another company for guidance on whether or how to acknowledge its trademarks. 6. trademark symbols are customarily applied the first time the trademark appears in a publication, using the format provided in the list. acknowledgment legends may be collected and placed in any reasonably visible location (e.g., at the bottom of the last page of press releases, on the back cover of sales literature, at the end of articles, in a software “about box,” via a link to “legal notices” on a web page, in a footnote beneath the first reference to the trademark). 7. you do not need to and should not include a general form acknowledgment such as “other trademarks are property of their respective owners.”