contentS > how we Look > photoGraphy back forward Skip to next chapter 33 Photography 3.4 .0 introduction 1 Photography is a powerful and central element (Placeholder image) .0 the hp brand 3 3.0 in our communications with all audiences. how we look 7 Pictures capture the imagination, tell a story 3. composition 8 3. the Stretch 14 3.3 color 28 and help create an emotional connection 3.4 photography 33 with our customers. Our photography features people and our products in a style that is crL 34 people and lifestyle 35 simple, colorful, inspirational and genuine. products 37 product in environment 40 products and people 42 instructional 44 Supporting imagery 45 Scaling and cropping 47 combining images 49 3.5 illustration 51 3.6 hp invent logo 57 3.7 typography 61 4.0 how we talk 68 5.0 Legal and trademark 79 6.0 contact information 82