contentS > how we Look > iLLuStration back forward Skip to next chapter 5 Illustration 3.5 .0 introduction 1 Illustrations add a dynamic element that helps (Placeholder image) .0 the hp brand 3 3.0 us stand out from the competition. They tell how we look 7 a story, represent abstract concepts and convey 3. composition 8 3. the Stretch 14 3.3 color 28 the results of HP technology. Illustrations often 3.4 photography 33 originate in advertising and can be integrated 3.5 illustration 51 in other HP communications to create visual dynamic storytelling 52 continuity for customers. technical/diagrams 53 charts and graphs 54 icons 55 unacceptable styles 56 3.6 hp invent logo 57 3.7 typography 61 4.0 how we talk 68 5.0 Legal and trademark 79 6.0 contact information 82