2 ©2022 HRCI® Basic Elements Overview This section summarizes the basic elements— logo, logo lockup variations, color palette, imagery, typography—in our visual system. Each element is designed to work in harmony with the others. When combined, the elements convey the richness of our brand. Each element is further explained on the pages noted. AaBbCc Avenir Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&* Avenir Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&* Logo lockup (See page 3) Color palette (See page 9) Imagery (See page 10) Typography (See page 12)