26 2 TheProblemsofDesign We predict that the intersection of sensory, cognitive and emotional aspects in emerging mixed realities will be significantly important in attempts to go a further step in the development of better combinations between the physical and virtual environment, in what we call Blended Reality Space (first proposed in Hoshi et al. 2009). Wereturn to the notion of blended reality space later in the book (especially in Chap. 5). In brief, it is an interactive mixed reality environment where the physical and the virtual are seamlessly combined and affect each other. In a true blending of the physical and the virtual, the technology itself would completely disappear from our perception. In such a situation, there will be no conscious effort of access to information(WaterworthandWaterworth2010).Itwouldthenbepossibletorealize an ideal in which our activities are supported by technology and yet characterized by a natural flow of action, without any intrusion from the technology, from the physical-virtual divide. The human user would perceive and act directly, as in everydaylife unmediated activities. References Alben L (1996) Quality of experience: defining the criteria for effective interaction design. Interactions 3(3):11–15 Bannon, L. (2011). Reimagining HCI: toward a more human-centered perspective. Interactions 18(4):50–57. NY, ACM Battarbee K (2003) Defining co-experience. Paper presented at the the international conference on designing pleasurable products and interfaces. ACM Press, Pittsburgh Benjamin LT, Hopkins JR, Nation JR (1994) Psychology, 3rd edn. Macmillan College Publishing Company, New York Card SK, Moran TP, Newell A (1983) The psychology of human-computer interaction. Lawrence Erlbaum Associates, Mahwah Colbert M (2005) User experience of communication before and during rendezvous: interim results. Pers Ubiquit Comput 9(3):134–141 Craik KJW (1943) The nature of explanation. Blackwell, London Descartes R (1637) Discourse on the method, etc. Published on-line by Project Gutenburg. http://www.gutenberg.org/files/59/59-h/59-h.htm Dourish P (2001) Where the action is: the foundation of embodied interaction. The MIT Press, Cambridge, MA Dutton D (ed) (2001) Aaesthetic universals. Routledge, New York Gibson JJ (1978) The ecological approach to visual perception. Lawrence Erlbaum Associates, Publishers, Hillsdale Goto T, Sasaki M, Fukasawa N (2004) The ecological approach to design. Tokyo shoseki, Tokyo Hassenzahl M (2008) User experience (UX): towards an experiential perspective on product quality. Paper presented at the IHM 2008. Metz, France Hassenzahl M (2010) Experience design: technology for all the right reasons (synthesis lectures on human-centred informatics). Morgan and Claypool Publishers Hassenzahl M, Tractinsky N (2006) User experience – a research agenda. Behav Inf Technol 25(2):90–97 Hekkert P (2006) Design aesthetics: principles of pleasure in design. Psychol Sci 48(2):157–172 HevnerAR,MarchST,ParkJ,RamS(2004)Designscienceininformationsystemsresearch. MIS Quaterly 28(1):75–105