Image Schemata and Metaphorical Projection 55 Fig. 4.3 Metaphorical projection as a trace of the natural flow of action There exists a strong flow of action in this situation. This phenomenon can also be described as the behaviour drawn out by an affordance (Goto et al. 2004). Embodied realism also accounts for this phenomenon. To reveal the primitives during observation is to carefully see embodied and imaginative structures of understanding that emerge from our bodily experience at the present moment. Primitives appear in various forms of harmonious accord of physical environment andhumanbody.Thereisamomentwhentheembodiedmeaningofphysicalforces emergesfromourbodilyexperiencesin everydaylife. In order to organize our more abstract understanding of the present moment in constantactivity,wemakeuseofembodiedpatternsthatobtainthroughourphysical experience.By metaphoricalprojectionfromtheconcretetoabstract,we are ableto maketheumbrellastandupwithperfectdistancefromthewall,perfectheightfrom the floor, and perfect angle of it (Fig. 4.3). This is an unconscious bodily experience that determines the kind of mapping that transfers across domains. Metaphorical projection moves from the bodily sense (with its emergent schema) to grasping the world around us at the present moment. On this base, we should be able to see howit is that our experience of bodily balance, and of the perception of balance, is connectedto our understandingof a balanced current state of being in the world. Implications for Human-Experiential Design It is not easy to reveal such primitives by ordinary user research using techniques such as video taping, interviewing or shadowing. The human-experientialapproach puts design back into embodied everyday experience. User observation in human- experiential design should be conducted to lead us back from conceptual methods, preconceived ideas and abstract forms, to the situation of experience itself. It helps design to be embedded into experience and to disappear from perception, and this supports the natural flow of action with no conscious effort. Ironically, we don’t remember when we are present in the natural flow of action and how we behave in the flow. Prejudice and preoccupation with self-identity become a hindrance for designers and researchers to see reality. It is important to divest the self and release the tenacious attitude of being oneself.