Portraiture Be Equal is based on individuality. Over the years, an common approach to creating portraits of IBMers has been established. The intent behind this approach is to portray all IBMers in the most democratic way. These are portraits, not headshots. Technical specifications for capturing and generating these images is available, is easy to use, and can be performed anywhere around the world. For more information, or to access the technical specifications, please contact IBM Brand Experience & Design. Be Equal Brand Guide, Version 2.0 IBM Brand Experience & Design 40