The annual cadence of celebrations, diversity 2020 and inclusion moments worldwide allows a constant drumbeat for Be Equal in terms of brand-building, engagement and experimentation. Native American Heritage Hispanic Month Asian Heritage Black Women’s Autism Pacific Month Veteran’s History History Awareness Heritage History International Month Month Month Month Pride! Sep 15 → Oct 15 Month Disability Day Feb Mar Apr May Jun Aug Sep Oct Nov Dec Think 2020 International AISES Day of the (Native American) May 4–6 World’s Indigenous Grace Hopper Global Peoples (Women) Accessiblity Awareness Aug 9 ILO Day (Diversability) May 21 Women of Color SHPE (Hispanic) SWE (Women) Be Equal Brand Guide, Version 2.0 IBM Brand Experience & Design 18