Be Equal Allies A Be Equal Ally is any person that is active in Allies embody what it means to Be Equal. Becoming a Be Equal Ally requires: promoting and progressing equality and inclusion through their committed, intentional, and positive Visit the gateways of all communities. everyday efforts to advance and benefit people different from themselves. Increasing Allyship is one of the best ways Earn a Be Equal badge. to demonstrate individual influence and impact. Write a short paragraph (250 words) on what Allyship means to you and what you’ve done to be an Ally at IBM. Colleague endorsement and examples. Everyone is invited to become a Be Equal Ally. Completion of all Allyship requirements and subscription to the Be Equal Ally community and newsletter. Use of social media channels to promote Be Equal. Checkpoint Goals and personal pledges. Bi-Annual Renewal Benefits of being a Be Equal Ally include: Be Equal Pin Ally Newsletter Be Equal Merchandise (Bundle) Be Equal Ally Badge and Brand Assets Portrait and Photo Overlays Be Equal Ally Events Quarterly Updates Initiative Workstreams Be Equal Brand Guide, Version 2.0 IBM Brand Experience & Design 12

IBM Brand Book - Page 12 IBM Brand Book Page 11 Page 13