Advice & Approvals BE Brand Team: Community Contacts: Senior Sponsors: Joy Dettorre joy_dettorre@us.ibm.com Janet Hermosillo janet.hermosillo@ibm.com Todd Simmons Guidance is not limited to this document. simmonst@us.ibm.com The authors and creators of the Be Equal program are always available to assist. Aimee Atkinson A Be Equal Brand XG site is currently being developed. aimee.atkinson@ibm.com Should you need any assets or assistance creating new or specific assets, please contact #ibm-brand on Slack. Communications & Content: Join the be-equal brand channel on Slack for Jaimie Herr additional guidance and first-person feedback. jaherr@us.ibm.com Production Oversight: Katie Andresen kandresen@ibm.com Social Strategy: Renee Edwards renee.edwards@ibm.com Events & Environments: Matthew Calkins calkins@us.ibm.com Be Equal Brand Guide, Version 2.0 IBM Brand Experience & Design 62

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