Brand Pillars Expand Enable Ensure Acceptance Allyship Accountability Expand by embracing all differences, Enable by providing progressive Ensure by continuously setting ambitious inclusive of every dimension of diversity. practices and programs, and sharing and actionable goals to achieve. them with Be Equal partners. Expand by extending an open invitation to Ensure by holding ourselves accountable for everyone alike, individuals and organizations, Enable by providing a public our own progress and to one another. to participate or partner. platform for involvement. (beequal.com) Ensure by being completely transparent Expand by exponentially increasing Enable by providing more pathways about the impact we are making. our own equality efforts at scale. to becoming Be Equal Allies. Be Equal Brand Guide, Version 2.0 IBM Brand Experience & Design 9