Color Be Colorful Teal 80 Blue 80 Purple 80 Magenta 80 Color plays a critical role in the expression of Be Equal. It’s a visual, visceral way to communicate diversity and intersectionality. The Be Equal color palette is a carefully-considered selection from the IBM Design Language overall palette. Green 60 Blue 60 Purple 60 Red 60 Gray 40 Green 40 Teal 40 Cyan 40 Purple 40 Magenta 40 Orange 40 Gray 20 Green 20 Teal 20 Cyan 20 Purple 20 Magenta 20 Yellow 30 Gray 10 Be Equal Brand Guide, Version 2.0 IBM Brand Experience & Design 24