lobal consumers ublised by ­ielsen in 201€‰ “‰1% of resondents felt ¥t found that “ ” of res„ondents felt strongly strongly that co„anies that co„anies should hel„ i„rove the should hel imrove the environent‰ The overriding essage was uneŽuivocal– consuers are using their environment s„ending „ower to effect the change they want to see‰ They are even „re„ared to „ay ore if they now it is a sustainable o„tion‰ ¥t is also i„ortant to challenge the is„erce„tion that sustainability only adds costs to a business‰ ¥n factƒ taing the right a„„roach to carbon anageent and sustainability can o„en u„ new revenue streasƒ boosting „rofits and increasing savings‰ .