Introducing our scale We have a strict scale format that we require everyone to follow. The logo scales down in halves, down to a 1/8th. Please reference this scale for all further scales’ in this guide. The letters are also a good scaling tool and can be used for reference. The larger “P” is half the size of the logo and should only be used for main titles or partnership names. The smaller “p” is a quarter of the full logo size. This is to be used as sub-text, usually placed below the main title/text. The only exception is the full organiza- tion name.