iv JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 v Corporate Signature Table of Corporate Applications Equity 39 Contents 1 Applications Our Corporate Equity 40 2 Business Stationery Our Voice 48 Email Signatures Corporate Signature 50 Signage 5 Our Corporate Signature Graphic 6 Style Signature Elements 53 8 Our Graphic Style Configurations 54 18 Photography Staging Area 62 20 Color Palette Color Variations 64 26 Typography Backgrounds 70 28 Supporting Graphics Minimum Size 72 30 Websites Our Name in Text 74 32 Presentations Abbreviating Our Name 76 34 Our Credo International Executions 36 Incorrect Use