54 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 55 Graphic Style Our Graphic Each communication we share with our colleagues, shareholders, customers, and consumers, yields both an opportunity and a Style responsibility to strengthen the equity of Johnson & Johnson and to express the values behind our name. The Corporate Identity System is for all Johnson & Johnson corporate communication. It includes our Corporate Signature, imagery, typography, color, tone of voice and supporting graphics. These elements are designed to complement one another and be combined in different ways. Using the elements of our Corporate Identity System correctly, enables us to communicate in a consistent way. This section outlines the core elements of our Identity System. Please become familiar with the entire Identity System before beginning any design layout or communication piece. Proper execution of these standards and tools will ensure the consistent and accurate representation of our Corporate Identity through all communications and interactions within our company and the community. COMMON EXPRESSIONS OF THE CORPORATE IDENTITY SYSTEM: • Corporate Publications • Recruiting Materials • Websites • Internal-facing Communications • Business Stationery • Signage • Presentations • Our Credo