6 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 7 Corporate Signature Our Corporate Signature The Johnson & Johnson Corporate Signature is created with custom hand-drawn lettering, rather than a typeface. Identified on the opposite Signature page are the components of the Corporate Signature we will refer to Word Space: a space between two words in the following design standards. Counter: a space inside a letterform Elements Ascender: the part of a lowercase letter that rises above the main body Configurations Staging Area Color Variations Backgrounds Minimum Size Our Name in Text Abbreviating Our x-height Name International Executions Incorrect Use Ampersand: Baseline symbol for “and” Descender: the part of a letter that extends below the main body Corporate Signature IDENTIFIER LINE HERE Leading: the vertical SUB-IDENTIFIER LINE HERE measurement between baselines