2 JOHNSON & JOHNSON CORPORATE SIGNATURE POLICY VERSION 2.1 3 Corporate Signature Policy Policy SPECIFIC REVISIONS TO THE CORPORATE SIGNATURE POLICY Reflecting a changing communications landscape, business needs and Implementation evolving consumer perceptions of Johnson & Johnson, following are clarifications to the 2011 Corporate Signature Policy. • Use of the Johnson & Johnson Corporate Signature is expanded to most consumer brands in addition to the traditional equity ® ® brands of JOHNSON’S Baby and BANDAID Brand. This includes product categories such as all baby care brands, skin/hair care, wound care, topical health and oral health. • Johnson & Johnson can be used when multiple brands are bundled together, such as Healthy Essentials by Johnson & Johnson Family of Consumer Companies. Communication should be reflective of the company’s global brand equity. • Social responsibility and business initiatives reflective of the broader Johnson & Johnson external agenda use the Corporate Signature. Specifically, global public health initiatives designated at the enterprise level use the Corporate Signature. Other enterprise- level initiatives can also utilize Johnson & Johnson. • Emerging markets identified as “one” Johnson & Johnson use the Corporate Signature consistent with graphic standards for appropriate use of the Johnson & Johnson logo, including direct to consumer communication. • Initiatives targeted to specific patient populations, (i.e. orthopedic, diabetes) may only use the Corporate Signature if the initiative is endorsed by the Management Committee