The J.P. Morgan secondary color palette for Asia contains 12 colors that have been selected to complement the primary color palette. The specialty colors (PMS 877, PMS 871 and PMS 123) are to be used sparingly, in rare occasions when marketing professionals deem appropriate. PMS 485 can be used year-round as a secondary color, but only as a dominant color for Chinese New Year and anniversary-type occasions. PMS 871 can only be used in combination with PMS 485 for Chinese New Year and anniversary-type occasions. PMS 123 can only be used in combination with PMS 485 for Chinese New Year and anniversary-type occasions when metallic gold is not possible or cost prohibitive. Don’ts • Don’t use the secondary support colors on their own without the appearance of the primary brown, gray, or blue. • Don’t use PMS 871 or PMS 123 without the presence of PMS 485. Secondary color palette (Asia) Secondary color palette Secondary color palette (Asia) Recommended applications Applications not recommended Asia application