CONFIDENTIAL Kroger Brand Guidelines - For approved Kroger vendor use only 10 Typography Our primary typeface is called ITC Avant Garde Gothic Std Bold, and it should be used for all our brand communications. This simple, clean, easy-to-read font lets us communicate clearly with our customers. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ITC Avant Garde Gothic Std Bold ITC Avant Garde Gothic Std Bold. Headline Our primary typeface is called ITC Avant Garde Gothic Std, and it should be used for all our brand communications. This simple, clean, easy-to-read font lets us communicate clearly with our customers. We utilize three different weights of our type for all brand communications. Typography Aa Brand Standards Manual Typography 64 2019