BRAND IDENTITY AND GUIDELINES PURPOSE OF GUIDELINES • 2 CONFIDENTIAL/PROPRIETARY INFORMATION Information contained within this document is confidential and proprietary to Kryptonite and shall not be used, copied or disclosed to others without the prior written permission of Kryptonite. If you are not the intended recipient of this information, please return the document to the sender. PURPOSE OF THE GUIDELINES The guidelines document is a quick and easy reference for all those who interact with the Kryptonite brand across the globe. From brand positioning, to utilizing the most current logos, to making sure our combined efforts all lead toward a consistent and coherent voice, these guidelines provide the roadmap for navigating the Kryptonite world. This document will ensure that you have the information you need for your next Kryptonite marketing campaign. WHEN TO USE THESE GUIDELINES These guidelines represent the foundation of the Kryptonite brand. By giving Kryptonite a cohesive presence on the shelf, in print and web applications, and in your communication with others, both the brand and the consumer win.