BRAND IDENTITY AND GUIDELINES VISUAL STANDARDS • 17 UNACCEPTABLE IDENTITY USE The Kryptonite identity represents our brand, so care should always be taken when using the identity. It should never be altered in any way. Use only the approved electronic artwork. Below are examples of unacceptable usage of the Kryptonite identity. Use the guidelines in this document to successfully express our brand. At no time should the color green appear anywhere on, around or behind the Kryptonite identity. DO NOT typeset or distort the wordmark. DO NOT use unapproved colors for the wordmark. X DO NOT use green around or behind the identity. X X DO NOT use outdated identities. X DO NOT add glows to the identity. DO NOT skew the identity in any way. X X