BRAND IDENTITY AND GUIDELINES ADS • 33    KRYPTONITELOCK.COM SAFETY MEETS SECURITY STREET F-135 AVENUE R-14 Equal margins on all sides. Here they are .5”, but they can be adjusted based on the size of the ad. Within the border is a 6x12 grid with 12pt gutters. The main lifestyle photos and content should be arranged within this gridded structure. Photos should have the gutter width maintained between them. They should not be touching. Pencil elements add emphasis. AD LAYOUT: USE OF A GRID The ad layout is structured around an underlaying grid system. These are just guidelines, the exact dimensions of the grid, gutter, margins, etc are flexible based on size of the final ad. Kryptonite branding is placed on a black “tab” that comes in from the edge of the page and can overlap photos and other design elements. This is supposed to function almost like a sticker or tag and should not be perfectly aligned with the grid system. The distressed black texture from the background of the branding tab is also used for a smaller social media tab and corporate Allegion lockup. Clipped product photography is placed directly on the textured yellow background with a very light drop shadow to help it stand out. These elements are loosely placed based on the structural grid, but should be adjusted so that they are generally horizontally centered within the yellow space.