BRAND IDENTITY AND GUIDELINES PACKAGING ELEMENTS • 23 PACKAGING COLOR PALETTE •Gray and silver tones will rule majority of space •Pops of yellow and red accent colors; logo, product, key copy •Yellow accent to be used with logo •Blue/orange – Key/Combo Safe Program PMS PANTONE Process Black C CMYK PANTONE DS Process Black C 0/0/0/100 PMS PANTONE Cool Gray 8 C CMYK PANTONE DS 325-0 C 0/0/0/40 PMS PANTONE 7461 C CMYK PANTONE DS 222-1 C 100/35/0/10 PMS PANTONE 165 C CMYK 0/70/100/0 PMS PANTONE Yellow 012 C CMYK PANTONE DS 1-1 C 0/5/100/0 PMS PANTONE 1795 C CMYK PANTONE DS 80-1 C 0/100/90/0 PMS PANTONE 1595 C CMYK PANTONE DS 49-1 C 0/70/100/0