BRAND IDENTITY AND GUIDELINES VISUAL STANDARDS • 15 COLOR VARIATIONS The black wordmark on yellow background is the preferred color combination. On a black or dark background, yellow or white may be used for the wordmark. At no time should the color green appear anywhere on, around or behind the Kryptonite identity. PMS PANTONE Process Black C CMYK PANTONE DS Process Black C 0/0/0/100 RGB #00000 0/0/0 PMS PANTONE Yellow 012 C CMYK PANTONE DS 1-1 C 0/5/100/0 RGB #FFE600 255/230/0 WHITE #FFFFFF 255/255/255