BRAND IDENTITY AND GUIDELINES BRANDING STANDARDS • 10 PROTECT WHAT YOU VALUE. KRYPTONITE TAGLINE Kryptonite uses the tagline “Protect what you value.” It is a call to action to protect your vehicle, because you value it. It's not always the monetary value behind your vehicle that is most important, it's something that's a part of your identity. You use bicycle lights becasue you value your safety, and so do we. Tagline should always be in United Sans Semi-Condensed Heavy font, capitalizing all letters, and always with the period.