When to use illustration Illustration is used primarily on digital experiences, such as email, educational tutorial videos, and across the dotcom experience as spot graphics. For example, illustration may be used... • To visually represent coverages, services, and damages • To indicate insurance types available (vehicle types, home types, etc.) • To provide a moment of visual interest on interstitial loading screens • To visually support information for helpful tips We use illustration to: • Explain concepts in an accessible manner • Guide the user or tell a story when needed • Provide instruction or clarify steps in a process • Specify details about an action or event Liberty Mutual brand guidelines GRM U.S. section—September 2020 (Version 2.3) Confidential—Internal use only—Content not for reproduction 55