March of Dimes Brand Book

1 BRAND BOOK 2020 OUR PLATFORM, VOICE AND IDENTITY

2 This brand book is the creative interpretation of our brand strategy. Think of it as March of Dimes’ North Star—look to it for guidance anytime you are creating brand materials to ensure a unified look and voice. If you apply these guidelines consistently, our brand will remain clear, distinct and strong. INTRODUCTION

3 TABLE OF CONTENTS Photography Overview Mood board Communications checklist 50. 48. 72. Graphic Elements Graphic elements Graphic element guidance Icons Line dividers 49. 50. 56. 5 7. Logo with tagline lockup Lockup clear space + minimum size Lockup use Lockup misuse Tagline Logos Clear space + minimum size Logo use Logo misuse Co-branding guidance Co-branding misuse 1 7. 18. 19. 20. 22. 23. 25. 26. 2 7. 28. 30. Logo Colors 31. 32. 33. 34. 35. Primary palette Secondary palette Brand grayscale Distribution chart Color usage/rules 3 7. 38. 39. 40. 41. 42. 43. 44. 45. Primary typefaces Secondary typefaces Rules + hierarchy Headline rules Subheading rules Functional use rules System fonts Web rules + styles Calls to action Typography Collateral Homepage Print ads Stationary Social media ads Breakroom poster Point of purchase Banner ads Eblast Event collateral 59. 60. 61. 62. 63. 64. 65. 66. 6 7. Logo Clear space + minimum size March of Dimes lockup Color palette Distribution chart Color usage/rules Graphic elements Collateral 69. 70. 71. 73. 76. 7 7. 79. 80. 05. 06. 0 7. Brand values Brand personality Brand promise Mission statement Manifesto Elevator pitch Key messages Sample messages & CTAs Tone of voice 09. 10. 11. 12. 13. 14. VERBAL IDENTITY OUR CORE VALUES MARCH F0R BABIES OVERVIEW BRAND IN USE VISUAL IDENTITY

4 OUR CORE VALUES

5 BOLD EMPOWERING Supportive DYNAMIC POSITIVE Empathetic

6 BRAND PERSONALITY: THE CHAMPION March of Dimes is championing the needs of moms and babies, leading the fight to improve their health. We’re their trusted partner and supporter, working tirelessly to amplify their voice in every situation. By bringing communities together to discover new solutions, we’re empowering members to join us. INTERNAL USE ONLY MARCH OF DIMES • BRAND BOOK • OUR CORE VALUES

7 BRAND PROMISE March of Dimes leads the fight for the health of all moms and babies. OUR ORGANIZATION DOES THIS BY: supporting research to find solutions so every family gets the best possible start advocating for policies that prioritize the health of moms and babies providing resources and programs to help moms throughout their pregnancies educating health professionals to improve mom and baby care uniting local communities across the nation through events and collaboratives partnering with organizations and companies committed to helping moms and their families 1. 2. 3. 4. 5. 6. MARCH OF DIMES • BRAND BOOK • OUR CORE VALUES

8 VERBAL IDENTITY

9 MARCH OF DIMES LEADS THE FIGHT FOR THE HEALTH OF ALL MOMS AND BABIES. MISSION STATEMENT MARCH OF DIMES • BRAND BOOK • VERBAL IDENTITY

10 WE IMAGINE A WORLD WHERE EVERY MOM AND BABY IS HEALTHY REGARDLESS OF WEALTH, RACE OR GEOGRAPHY. VISION STATEMENT MARCH OF DIMES • BRAND BOOK • VERBAL IDENTITY

11 MANIFESTO We believe that every mom and baby deserve the best possible start. But that’s just not the case. Two babies die every hour in the U.S. And about every 12 hours a woman dies as a result of complications from pregnancy. It’s not fine. But together we can change things. From advocacy to education to research, March of Dimes is working to level the playing field so that all moms and babies are healthy and strong. When we come together as a community, even the toughest problems can be solved. And by fighting to improve maternal and infant health, we’re ensuring that families have the support and care they need today and for generations to come. MARCH OF DIMES • BRAND BOOK • VERBAL IDENTITY

12 ELEVATOR PITCH March of Dimes fights for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re committing to close the health equity gap for moms and babies regardless of wealth, race or geography. We’re pioneering research to find solutions. We’re empowering families with programs, knowledge and tools to have healthy pregnancies. Together with our supporters and partners, we’re uniting communities to ensure the best possible start for families everywhere. MARCH OF DIMES • BRAND BOOK • VERBAL IDENTITY

13 • The U.S. is among the most dangerous developed nations in which to give birth. • Each year, thousands of moms and babies deal with complications from pregnancy and preterm birth. • In the U.S., 1 in 10 babies are born preterm each year. • Pregnancy-related death has more than doubled over the past 25 years. • Two babies die every hour in the U.S. And about every 12 hours a woman dies as a result of complications from pregnancy. • Women of color are up to 50 percent more likely to give birth preterm and their children can face a 130 percent higher infant death rate. • Significant racial disparity in maternal death exists with Black women being three to four times more likely to die from pregnancy compared to White women. • We educate moms, online and in person, to help them help them have healthy pregnancies. • We advocate for policies that prioritize the health of moms and babies. • We work with the medical community to ensure that moms and babies get the best care. • We fund innovative research at our Prematurity Research Centers and through other grants to prevent preterm births and maternal mortality and accelerate solutions for millions of moms and babies around the world. • We support moms through every stage of the pregnancy journey, even when everything doesn’t go according to plan. • Donate now to help moms and babies in your community and across the country. • Volunteer with March of Dimes to make a difference in your community. • Call your elected officials to support legislation that prioritizes the health of moms and babies. • Connect with other moms and families in our Share Your Story online community. • Join March for Babies, attend events in your community or host a fundraiser of your own. Moms and babies in the U.S. are facing an urgent health crisis. Our supporters work with us to improve the health of moms and babies. Join us in the fight for healthy moms and strong babies. 1. 2. 3. KEY MESSAGES MARCH OF DIMES • BRAND BOOK • VERBAL IDENTITY

14 SAMPLE MESSAGES • Don’t mom-shame ; avoid it at all costs. • Don’t be negative when you can be positive; flip a message to be positive when possible. • Don’t use spaces around em dashes ; as an example—this is our style with an em dash. • Don’t use “the” before March of Dimes. • Don’t refer to March of Dimes as a “Foundation.” • Don’t abbreviate MOD for March of Dimes. • Don’t use serial commas when listing three or more things; for example, Mary, Blake and Emily go to the store. DO DON’T • Channel the ‘champion’ persona by using strong, active and positive phrases that illustrate our goals. • Speak with a sense of belonging and involvement to encourage others to play an active role with us. • Abbreviate “United States” as “U.S.” wherever needed and appropriate. “In this country” is also an acceptable replacement. • Use the possessive March of Dimes’ wherever it’s grammatically correct • Spell out “neonatal intensive care unit” when writing for the general public and also abbreviate it as “NICU” in parenthesis the first time used; use only the abbreviation “NICU” after the first mention. • Use health care , two words. • Use preterm to describe a baby, birth or labor—for example, a preterm baby or a preterm birth. • Use mom , instead of mother or woman, when appropriate. • Use a.m. and p.m. • Write percent and pound and any other descriptive word that might otherwise be misunderstood when the symbol is used. You may use the symbol in a chart or catalogue or when specifically approved or required to meet character count. • Programs and events with registered marks/ copyright (see dimension for all legal program names) should be written with that mark the first time mentioned; after that the mark may be dropped. These marks should not be used in headlines. • Left justify copy whenever possible. • Use ALL CAP headlines and sentence case sub-headlines on the web. Use ALL CAP headlines when appropriate in print pieces. Follow our BRAND BOOK guidelines for pull- quotes and fonts. • Spell out “and” instead of an ampersand (&). • For press releases, use ALL CAP headlines and title case sub-headlines . Our approved boilerplate should be used on all releases. • For state abbreviations, follow U.S. postal code rules , e.g., NY and DC and HI. MARCH OF DIMES • BRAND BOOK • VERBAL IDENTITY

15 TONE OF VOICE ENERGETIC INCLUSIVE URGENT INSPIRING ACTIONABLE COMPELLING DECISIVE RELATABLE COMPASSIONATE KNOWLEDGEABLE VAG UE SOFT CHEESY O V E R LY TECHNICAL SELF-IMPORTANT PITYING UNEMOTIONAL SLANGY Our voice is: Our voice is not: MARCH OF DIMES • BRAND BOOK • VERBAL IDENTITY

16 VISUAL IDENTITY

17 HEAL THY MOMS . ST RONG BABIE S. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY LOGO WITH TAGLINE LOCKUP This lockup is the main identifying mark for March of Dimes to emphasize our organization’s purpose and mission. We strongly encourage the utilization of the logo with tagline lockup both internally and externally wherever space permits. It is comprised of two parts—our tagline and primary logo. Note: Files are available in the assets folder.

18 HEAL THY MOMS . ST RONG BABIE S. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY LOGO WITH TAGLINE LOCKUP CLEAR SPACE Clear space and minimum space are important to retain legibility and establish brand clarity. Clear space Print: 1.5” Screen: 60 px Minimum Size MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY HEAL THY MOMS . ST RONG BABIE S. HEAL THY MOMS . ST RONG BABIE S. Do not adjust the spacing between the logomark and wordmark. X = vertical height and horizontal width of the first letter of the tagline HEAL THY MOMS . ST RONG BABIE S.

19 Primary purple and Cornflower Blue. Always use on white and other light neutral colors. Knocked out white to be used over color background with graphic shapes. Knocked out white and Cornflower Blue (50% tint) to be used over a solid color. Knocked out white and Cornflower Blue (50% tint) to be used over black. Knocked out white to be used over a photograph. Mono black for limited use only. Should only be used when color printing is not available. HEAL THY MOMS . ST RONG BABIE S. HEAL THY MOMS . ST RONG BABIE S. LOGO WITH TAGLINE LOCKUP USE Below are examples of approved lockup use.

20 HEAL THY MOMS . ST RONG BABIE S. HEAL THY MOMS . ST RONG BABIE S. HEAL THY MOMS . ST RONG BABIE S. HEAL THY MOMS . ST RONG BABIE S. LOGO WITH TAGLINE LOCKUP MISUSE Below are examples of how not to use the lockup. Please refrain from manipulating the lockup in these ways. Do not stretch, squeeze, distort or rotate any part of the lockup. Always scale uniformly. Do not add any effects to the lockup. Do not place the lockup over a congested or low contrast part of an image. Do not change the typeface within the wordmark. Do not use any unspecified colors in the lockup. Do not use the tagline independently unless the March of Dimes logo is also present on the same page. HEALTHY MOMS. STRONG BABIES.

21 LOGO WITH TAGLINE LOCKUP EXAMPLES Examples of where it must be used include an e-mail signature, footer of a PowerPoint presentation, and March for Babies collateral. Additional examples can be seen on pages 60 - 68. NATIONAL OFFICE T 123-456-7890 MARCHOFDIMES.ORG CINDY RAHMAN SVP & Chief Marketing Officer HEAL THY MOMS . ST RONG BABIE S. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY HEAL THY MOMS . ST RONG BABIE S.

22 OUR TAGLINE Our tagline embodies our organization’s purpose and mission and should be used verbally and visually as much as possible. When using these parallel phrases, they should each have a period. When using these graphically, they should be ALL CAPS. When using this tagline, we recommend using two colors: Brand Purple and Cornflower Blue. Remember, when the tagline shown independently, it should also accompany the March of Dimes logo on the page. We recommend not using for prematurity and loss due to sensitivities. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

23 MARCH OF DIMES LOGO This is the primary logo for March of Dimes. The March of Dimes logo with the ® mark must be used in all applications where a link to our brand policies is not present and the logo is large enough. Note: When referring to March of Dimes, “MOD” should never be used in a formal context. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY HEAL THY MOMS . ST RONG BABIE S.

24 MARCH OF DIMES LOGO: HORIZONTAL This is the horizontal logo for March of Dimes. The primary logo should be used in most situations, however, the horizontal logo may be used when space is limited. The March of Dimes logo with the ® mark must be used in all applications where a link to our brand policies is not present and the logo is large enough. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY ®

25 MARCH OF DIMES LOGO CLEAR SPACE & MINIMUM SIZE Clear space and minimum space are important to retain legibility and establish brand clarity. Do not adjust the spacing between the logomark and wordmark. Use the horizontal logo when vertical space is limited. X = vertical height of circle in the logo mark Print: 0.5” Screen: 60 px Clear space Minimum Size Print: 0.5” Screen: 60 px Minimum Size Note: The same clear space rules may be applied to the horizontal logo. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

26 MARCH OF DIMES LOGO USE Below are examples of approved logo use. Primary purple. Always use on white and other light neutral colors. Knocked out white to be used over color background with graphic shapes. Knocked out white to be used over a solid color. Knocked out white to be used over black. Knocked out white to be used over a photograph. Mono black for limited use only. Should only be used when color printing is not available. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

27 MARCH OF DIMES LOGO MISUSE Below are examples of how not to use the logo. Please refrain from manipulating the logo in these ways. Do not stretch, squeeze, distort or rotate any part of the logo. Always scale uniformly. Do not add any effects to the logo. Do not change the typeface within the wordmark. Do not place the logo over a congested or low contrast part of an image. Do not use any unspecified colors in the logo. Do not split the logomark from the wordmark unless the full logo appears somewhere else on the document. MARCH OF DIMES MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

28 CO-BRANDING When pairing March of Dimes’ logo with a partner logo, use the guidelines shown below. Scale will vary across partners; adjust accordingly to achieve the most visually balanced lock up. Note: If the announcement, etc. does not include the mission statement, we suggest option 1. If the announcement does include mission statement, we suggest option 2. Option 1: [XX partner] proudly supports March of Dimes as we lead the fight for the health of all moms and babies. Option 2: [XX partner] proudly supports March of Dimes. The clearspace between our logo and a partner logo is approximately the width of the circle found in the mark. Clearspace: KEY MESSAGES MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

29 CO-BRANDING When pairing March of Dimes’ logo with multiple partner logos, use the guidelines shown below. Scale will vary across partners; adjust accordingly to achieve the most visually balanced lock up. The clearspace between our logo and partner logos is approximately the width of the circle found in the mark. Clearspace: MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

30 Logos should not appear closer than the clearspace guidance outlined on the previous page. Logos should not overlap. Logos should not be separated by divider lines. The black and white logo should not be used for collateral pieces in color. The logo should not be modified. The logo should not be paired with chapters or text other than the tagline. Below are examples of how not to use the logo in co-branding situations. Please refrain from pairing the logo with partners in these ways. CO-BRANDING MISUSE MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

31 PRIMARY COLOR PALETTE These are the primary colors associated with March of Dimes. The Brand Purple is used in the mark while Plum Purple, Accent Purple and Cornflower work to support it. Note: The Pantone swatches can be found in The Plus Series. Swatch files are provided in the assets folder. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY Note: Use this for headlines on a Brand Purple background. ACCENT PURPLE 2091 C C85 M100 Y0 K30 R91 G61 B178 #5B3DB2 BRAND PURPLE 2090 C C85 M100 Y0 K0 R112 G41 B236 #7029EC PMS: CMYK: RGB: HEX: PMS: CMYK: RGB: HEX: CORNFLOWER CORNFLOWER - 50% TINT 2130 C C 82 M62 Y0 K0 R97 G121 B255 #6179FF 2130 C - 50% Tint C 42 M25 Y0 K0 R176 G188 B255 #B0BCFF PMS: CMYK: RGB: HEX: PMS: CMYK: RGB: HEX:

32 SECONDARY COLOR PALETTE These are the supporting colors for March of Dimes. Note: The Pantone swatches can be found in The Plus Series. Swatch files are provided in the assets folder. HOT PINK 7424 C C2 M94 Y2 K0 R255 G82 B186 #FF51BA PMS: CMYK: RGB: HEX: EMERALD 2399 C C100 M0 Y46 K0 R0 G172 B160 #00ACA0 PMS: CMYK: RGB: HEX: CORAL 709 C C0 M80 Y41 K0 R255 G92 B112 #FF5C70 PMS: CMYK: RGB: HEX: MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

33 GREY ONE 7544 C C35 M14 Y11 K34 R146 G146 B155 #92929B PMS: CMYK: RGB: HEX: BLACK 533 C C95 M72 Y15 K67 R15 G25 B52 #0F1934 PMS: CMYK: RGB: HEX: GREY TWO 7543 C C24 M9 Y8 K22 R191 G195 B197 #BFC3C5 PMS: CMYK: RGB: HEX: BRAND GRAYSCALE A special grayscale palette has been created for the brand. Brand Black and Grey One are primarily used for body copy while Grey Two allows flexibility for digital collateral. Note: The Pantone swatches can be found in The Plus Series. Swatch files are provided in the assets folder. Tints may be used when necessary. 100% Black should be used when color printing is not available. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

34 COLOR DISTRIBUTION CHART Colors should be used in the proportions shown in the chart below. Note: This is a general overview applicable to brand collateral. White should be used at a higher proportion in editorial materials. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

35 COLOR USAGE/RULES March of Dimes’ color palette was built to be flexible, with Brand Purple as the primary focus. Below are examples of approved color usage. Use the Accent Purple with Brand Purple for graphic background elements. Use Brand Purple for main headlines on a white background. Use Accent Purple and Cornflower Blue for angles and layering. Use Hot Pink with white text on primary or white background color for CTAs. Use Cornflower for angle highlights within headlines. Use Black for body copy on a white background. Use colors with high contrast for headlines. March of Dimes fights for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the healthcare they receive. We’re pioneering research to find solutions. We’re empowering families with the programs, knowledge and tools to have healthier pregnancies. By uniting communities, we’re building a brighter future for us all. HEADER ONE HEADER TWO HEADER ONE HEADER TWO HEADER ONE HEADER TWO MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

36 HEADER ONE HEADER TWO COLOR USAGE/RULES Please refrain from using the colors in these ways. #BABIES Do not use accent colors in larger amounts than primary. Do not use gradients. Do not use accent colors in larger amounts than primary. Do not use Black or Grays as graphic elements. Do not pair accent colors where no primary color is present. Do not pair Brand Purple and Cornflower directly in copy. Do not pair colors with low contrast for text. Do not pair colors with low contrast for angle graphic highlights. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

37 PRIMARY TYPEFACES Graphik is the primary typeface to be associated with March of Dimes. These are the weights that may be used across collateral. GRAPHIK BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm GRAPHIK BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm GRAPHIK BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm GRAPHIK REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm GRAPHIK REGULAR ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

38 SECONDARY TYPEFACES These are the supporting typefaces to be associated with March of Dimes. Graphik Compact Black can be found in the mark. Eudald News Medium Italic serves as an accent (e.g., pull quotes). Eudald News Regular and Regular Italic should be used in educational materials only. GRAPHIK COMPACT BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm GRAPHIK COMPACT REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm Eudald News Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm Eudald News Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm Eudald News Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm Note: These weights are limited to the use of educational resources only and should not be used in any other situations. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

39 HEADLINE TEXT RULES + HIERARCHY: OVERVIEW Below is a basic example of typographic hierarchy. A wider range of examples and specific usage rules can be found on pages 41-46. Example: March of Dimes fights for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with the programs, knowledge and tools to have healthy pregnancies. By uniting communities, we’re building a brighter future for us all. Example: March of Dimes fights for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with the programs, knowledge and tools to have healthy pregnancies. By uniting communities, we’re building a brighter future for us all. SUBHEADING TEXT “We believe every baby deserves the best possible start.” Headlines 1: Single Color Text Subheading 1 Body Copy CTA: Print Pull Quote Small Text MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

40 HEADLINE TEXT Headlines 1: Single Color Text Headlines 2: Two Color Text Headlines 3: Box Treatment HEADLINE TEXT Graphik Black Type size x 0.89 = Leading eg 35 pt x 0.89 = 31.15 pt Kerning: Optical Tracking –5 Case: Uppercase Graphik Black Type size x 0.89 = Leading eg 35 pt x 0.89 = 31.15 pt Kerning: Optical Tracking –5 Case: Uppercase Graphik Black Type size x 1 = Leading eg 35 pt x 1 = 35 pt Kerning: Optical Tracking –5 Case: Uppercase HEADLINE TEXT RULES + HIERARCHY: HEADLINES Fonts should be used according to the rules below. Box height Type size x 1.07 = box height eg 35 pt x 1.07 = 38* pt *Rounded to nearest point size Padding around all sides of text= 1/6 of Box height HEADLINE TEXT MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

41 RULES + HIERARCHY: SUBHEADING, BODY COPY Fonts should be used according to the rules below. Subheading 1 Graphik Black Type size x 1.05 = Leading eg 18 pt x 1.05 = 18.9 pt Kerning: Optical Tracking: –5 Case: Uppercase Word Count: 2-6 SUBHEAD TEXT OR PHRASE Body Copy Small Text Example: March of Dimes fights for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with the programs, knowledge and tools to have healthy pregnancies. By uniting communities, we’re building a brighter future for us all. Example: March of Dimes fights for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the healthcare they receive. We’re pioneering research to find solutions. We’re empowering families with the programs, knowledge and tools to have healthy pregnancies. By uniting communities, we’re building a brighter future for us all. Graphik Regular/ Italic Type size x 1.25 = Leading eg 10 pt x 1.25 = 12.5 Kerning: Optical Tracking: 0 Case: Sentence Graphik Regular/ Italic Minimum size: 6 pt Type size x 1.25 = Leading eg 6 pt x 1.25 = 7.5 Kerning: Optical Tracking: 0 Case: Sentence Subheading 2 Graphik Bold Type size x 1.16 = Leading eg 14pt x 1.16 = 16.25 pt Kerning: Optical Tracking: 0 Case: Sentence Word Count: 7+ Subhead text or phrase MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

42 PULL QUOTES + FUNCTIONAL USE Fonts should be used according to the rules below. Pull Quotes Eudald News Medium Italic Type size x 1.1 = Leading eg 26 x 1.1 = 28.6 pt Kerning: Optical Tracking: 5 Special Use Eudald News Medium Italic Type size x 1.1 = Leading eg 26 x 1.1 = 28.6 pt Kerning: Optical Tracking: 5 May be used for longer text when someone is speaking. Educational Resources Copy Eudald News Regular/Italic Type size x 1.3 = Leading eg 9 x 1.3 = 11.7 pt Kerning: Optical Tracking: 0 Functional Heading Graphik Compact Black/Regular Type size x 1.15 = Leading eg 14 pt x 1.15 = 16.1 pt Kerning: Optical Tracking: 5 Case: Uppercase Note: These weights are limited to the use of educational resources only and should not be used in any other situations. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY March of Dimes leads the fight for the health of all moms and babies. “We believe every mom and baby deserves the best possible start.” Preterm and premature mean the same thing — early. Preterm labor is labor that begins early, before 37 weeks of pregnancy. Labor is the process your body goes through to give birth to your baby. Preterm labor can lead to preterm birth. Preterm birth is when your baby is born early, before 37 weeks of pregnancy. Your baby needs about 40 weeks in the womb to grow and develop before birth. Babies born before 37 weeks of pregnancy are called premature. Premature babies can have serious health problems at birth and later in life. In this country 1 in 10 babies is born prematurely each year. NATIONAL OFFICE

43 SYSTEM FONTS For special use where our main brand typefaces cannot be accessed (such as a third-party screen presentation) use these universally accessible typefaces in substitution (ie: PowerPoint). ARIAL BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm ARIAL BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm ARIAL REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm ARIAL ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm ARIAL BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm Note: Arial Black may be used for headlines instead of Arial Bold if it’s available on your computer. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

44 SYSTEM FONTS Georgia Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm Georgia Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Mm Note: This weight is limited to the use of educational resources only and should not be used in any other situations. For special use where our main brand typefaces cannot be accessed (such as a third-party screen presentation) use these universally accessible typefaces in substitution (ie: PowerPoint). MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

45 SYSTEM FONTS: RULES + HIERARCHY System fonts should be used according to the rules below. HEADLINE TEXT Headlines: Arial Black Type size x 0.9 = Leading eg 36 pt x 0.9 = 32.4 pt Kerning: Optical Tracking –5 Case: Uppercase Subheading 2 Arial Bold Type size x 1.16 = Leading eg 14pt x 1.16 = 16.25 pt Kerning: Optical Tracking: 0 Case: Sentence Word Count: 7+ SUBHEAD TEXT Subheading 1 Arial Black Type size x 1.05 = Leading eg 18 pt x 1.05 = 18.9 pt Kerning: Optical Tracking: –5 Case: Uppercase Word Count: 2-6 Body Copy Arial Regular / Italic Type size x 1.35 = Leading eg 9 pt x 1.35 = 12.15 Kerning: Optical Tracking: 0 Case: Sentence Pull Quotes Eudald News Medium Italic Type size x 1.1 = Leading eg 26 x 1.1 = 28.6 pt Kerning: Optical Tracking: 5 Use Arial Bold if Black is not available. Use Arial Bold if Black is not available. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY March of Dimes fights for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with the programs, knowledge and tools to have healthy pregnancies. By uniting communities, we’re building a brighter future for us all. Now more than ever, moms and babies need a champion. “We believe every mom and baby deserves the best possible start.”

46 Button labels are Graphik Compact Black. Pink is reserved for the donate button. CTA buttons are cornflower blue. RULES + HIERARCHY: MARCHOFDIMES.ORG Fonts should be used according to the rules below. H1 Graphik Bold, Case: All caps Font size: 27px FIGHTING F O R H E A LT H Y FAMILIES Body Copy March of Dimes fights for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with the programs, knowledge and tools to have healthy pregnancies. By uniting communities, we’re building a brighter future for us all. Graphik Regular, Case: Sentence Font size: 14px Line height: 22px H2 H3 Graphik Bold, Case: All caps Font size: 22px Graphik Bold, Case: Sentence, Font size: 18px NOW MORE THAN EVER, MOMS AND BABIES NEED A CHAMPION. Now more than ever, moms and babies need a champion. Inline text links Font: Graphik Regular Inactive: 7029ec Hover: 7029ec, underline CTA Button Inactive: 6179ff (Cornflower Blue) Hover: 4 e 61cc Donate Button Inactive: ff52ba (pink) Hover: cc4295 HOVER EFFECTS BUTTONS: Donate and CTA buttons Inactive state Inactive state Hover: 20% darken Hover: D O N ATE D O N ATE BUTTON BUTTON BUTTON BUTTON BUTTON BUTTON Button height: 37px Button text: Graphic Compact Black, 18px Case: All caps, #ffffff MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

47 RULES + HIERARCHY: MARCHFORBABIES.ORG Fonts should be used according to the rules below. Button labels are Graphik Compact Black. Pink is reserved for the donate button. CTA buttons are MFB Purple. BUTTONS: Donate, CTA and Team buttons Inactive state Hover: 20% darken D O N ATE D O N ATE BUTTON BUTTON BUTTON BUTTON H1 Graphik Bold, Case: All caps Font size: 36px FIGHTING F O R H E A LT H Y FAMILIES Body Copy March of Dimes fights for the health of all moms and babies. We’re advocating for policies to protect them. We’re working to radically improve the health care they receive. We’re pioneering research to find solutions. We’re empowering families with the programs, knowledge and tools to have healthy pregnancies. By uniting communities, we’re building a brighter future for us all. Graphik Regular, Case: Sentence Font size: 16px H2 H3 Graphik Bold, Case: All caps Font size: 28px Graphik Bold, Case: Sentence, Font size: 18px NOW MORE THAN EVER, MOMS AND BABIES NEED A CHAMPION. Now more than ever, moms and babies need a champion. Inline text links Font: Graphik Regular Inactive: b542eb Hover: b542eb, underline CTA Button Inactive: b542eb (MFB Purple) Hover: 9135bc Team Button Inactive: 6179ff (Cornflower Blue) Hover: 4 e 61cc Donate Button Inactive: ff52ba (pink) Hover: cc4295 HOVER EFFECTS Button height: 37px Button text: Graphic Compact Black, 18px Case: All caps, #ffffff MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

48 CALLS TO ACTION: PRINT CTAs should be used according to the rules below. The padding on the right side around the angle will vary on the last letterform. Please use best judgement on what looks visually sound. A range of scenarios are shown above as examples. The angle used for the identity system should be kept consistent at all times. Do not adjust, distort or skew the degree of the angle. Calls to Action Graphik Compact Black Type size x 1 = Leading eg 44 pt x 1 = 44 pt Kerning: Optical Tracking: 5 Case: Uppercase Box height Type size x 1.1 = box height eg 44 pt x 1.1 = 48.4 pt *Rounded to nearest point size Padding around top, bottom, & left = 1/5 of Box height 75° MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

49 CALLS TO ACTION: DIGITAL CTAs should be used according to the rules below. Calls to Action Graphik Compact Black Type size: 20px Text align: Middle Hot Pink should be used for donate button only DONATE OUR GOAL SIGN UP GET STARTED Button height: 40px Button width = 20px + width of text (minimum) Padding around top & bottom: 10px Padding around left & right: minimum of 10px DONATE GET STARTED SIGN UP OUR GOAL MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

50 PHOTOGRAPHY OVERVIEW MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY When choosing photography stick to these basic principles. Portraits • Feature empowered, aspirational persons • Emblematic of our ‘champion’ persona • Diversity in age, race and body type • Head on, looking directly at the camera • Solid colored or simple clothing other than Purple • Light or neutral backgrounds • Studio style Families • Show connection • Emblematic of our “champion” persona • Authentic and candid • Genuine and intimate moments • Diversity in age, race, gender and body type • Ample space around subject • Mothers who are confident and engaged through body language NICU • Show connection • Emblematic of our “champion” persona • Authentic and candid • Genuine and intimate moments • Diversity in age, race, gender and body type • Ample space around subject • Moments between parent and baby March for Babies • Showcase events or the community in action • Positive, energetic and in the moment • Diversity in age, race, gender and body type • Empowering, supportive experiences • Cropped to highlight individuals or small groups of people

51 PHOTOGRAPHY MOOD BOARD MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

52 GRAPHIC ELEMENTS The graphic system for our brand is inspired by and connects directly with our logo. A B MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

53 MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY ANGLES AND LAYERING Angles and layering should be used according to the rules below. March of Dimes fights for the health of all moms and babies. By uniting communities, we’re working towards a better future for all. HEADLINE TEXT marchofdimes.org HEADLINE TEXT Framing Position angles in opposite corners to keep the scale at 10% of the artwork. Interaction with text box Fill the text box and leave a margin area on the top and bottom. Note: In any instance of a headline, periods only go parallel phrases like “Healthy moms. Strong babies.” Interaction with images Layer photography over one of the angles while bringing the other angle to the front. Layering images and type Overlap text and photography with the background color.

54 ANGLE HIGHLIGHT The angle highlight is used in a variety of ways across the identity system. #BABIES OUR GOAL $ 10,000 Fighting for the health of all moms and babies. HEADER ONE HEADER TWO We believe that every baby deserves the best possible start.” “ STACEY D. STEWART PRESIDENT Highlighting Headlines Highlight words in headlines indicating who we are championing. See page 41 for guidance on spacing. CTA and Supporting Headlines. Use the angle to highlight supporting headlines and CTAs. See page 44 for guidance on spacing. HEADER ONE. HEADER TWO. Angle as a Divider Use a thinner angle graphic to break up content. The length of the divider should match the last line of text above it, unless the name and title are longer, it should then match that. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY HEADER ONE. HEADER TWO

55 BUMP FRAMING & GRAPHIC DEVICES Bump framing and graphic devices should be used according to the rules below. Bump Framing Support Position bump to the right or left of an image as a supportive shape. Bump as a Graphic Device Use the bump as a graphic device to organize or explain content. Bump Frame as Background Element Use Brand Purple and Accent Purple to create dynamic backgrounds. 30% 50% 70% 90% 40% 60% 80% 100% TOGETHER WE’RE BUILDING H E A LT H Y FAMILIES 10% 20% HEADER ONE HEADER TWO MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

56 COMBINING GRAPHIC ELEMENTS Each of these graphic elements inspired by the mark work together to strike a visual balance that reflects our brand values. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY Bump Framing + Angle Highlight Bump as Graphic Device + Angle Highlight Bump + Angle Highlight #BABIES 10% 30% 50% 70% 90% 20% 40% 60% 80% 100% OUR GOAL $ 10,000 HEADER ONE HEADER TWO TOGETHER WE’RE BUILDING H E A LT H Y FAMILIES

57 GRAPHIC ELEMENT GUIDANCE Please refrain from using the graphic elements in these ways. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY March of Dimes fights for the health of all moms and babies. By uniting communities, we’re working towards a better future for all. HEADLINE TEXT marchofdimes.org Don’t Extend the angles more than 10% into the composition. Don’t Extend the text box or image to the edge of the artwork. Don’t Stretch or skew the degree of the angle. Don’t Position an image or text box too close to the angles or with both corners in the front or back. HEADLINE TEXT

58 GRAPHIC ELEMENT GUIDANCE Please refrain from using the graphic elements in these ways. HEADER ONE. HEADER TWO. Don’t Crop photos with the full circle in view. Don’t Crop a photo in a way that leaves areas of tension around the layout. Don’t Use the extended bump graphic to highlight text. Don’t Use the full circle to frame text. HEADER ONE. HEADER TWO. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

59 ICONS The icons below can be used to add visual interest as needed. These icons and additional icons can be accessed and downloaded in the MOD Image and Video Library https://videolibrary.marchofdimes.org/. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

60 LINE DIVIDERS Line dividers should be used according to examples below. SOLID PINK SOLID PURPLE THIN SOLID LINE Supportive Empathetic THE MCBRIDE FAMILY’S STORY We welcomed our daughter to the world at just 25 weeks and 4 days of pregnancy. Juliana Charlotte Madison McBride was born weighing just 1 pound, 11 ounces. Juliana spent months in the hospital, the first 10 weeks of her life was in the NICU. She was then transferred to a second hospital for neurosurgery. When we first saw her, we were in awe of how tiny she was, that she made it and how she fought to live from day one. Every day of her life in the NICU was emotional for us, but we embraced every moment of it. We have shed many tears, and I’m sure we’ll shed more, because what we’ve realized is that we love her more than life itself. We just didn’t know that love could be this strong. Today Juliana is thriving. Thank you for joining our family and countless others at March for Babies this year. Your support funds the research and programs that will help give all babies the best possible start. Thank you, Julie and Jevon McBride MANATEE / SARASOTA MARCH FOR BABIES when Saturday, April 29, 2017 Registration: 7:00 a.m. Event Start: 8:00 a.m. where JD Hamel Park Corner of Main Street and US 41 Sarasota, FL 34242 SUNCOAST MARCH FOR BABIES when Saturday, April 29, 2017 Registration: 8:00 a.m. Event Start: 9:00 a.m. where The Shops at Wiregrass 28211 Paseo Drive Wesley Chapel, FL 33543 PINELLAS MARCH FOR BABIES when Saturday, May 6, 2017 Registration: 8:30 a.m. Event Start: 9:30 a.m. where Safety Harbor Marina 110 Veterans Memorial Lane Safety Harbor, FL 34695 HILLSBOROUGH MARCH FOR BABIES when Saturday, May 13, 2017 Registration: 7:30 a.m. Event Start: 8:30 a.m where Amalie Arena 401 Channelside Drive Tampa, FL 33609 JOIN THE MARCH Nearly 4 million babies are born in the U.S. every year, and each one needs us. You can take the first step by starting to fundraise today. The money you raise will be a lifeline for moms and babies near you and across the country. This community supports moms at every stage from preconception to post-delivery with research, programs and education—and it all comes together with a celebration at the march! A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING 1-800-435- 7352 TOLL-FREE WITHIN THE STATE OR BY VISITING WWW.800HELPFLA.COM. REG- ISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE. Our Florida registration number is: CH569. OUR 2018 MARCH FOR BABIES CHAIR As the 2018 March for Babies chair I have the honor of supporting the critically important work of March of Dimes in their efforts to make a difference in the lives of moms and babies. One in nine babies is born too soon, which can often lead to serious and lifelong health consequences. No organization is more committed to giving every baby the best possible start than March of Dimes. You just have to look at the accomplishments of March of Dimes to understand why we all must join their fight to improve the health of moms and babies. Please join me and our associates at ACME Foundation in helping March of Dimes, because when we come together to support every family the future is brighter for us all. Let’s make this year’s event the biggest and best ever. Thank you for joining us at March for Babies in Sacramento–I can’t wait to see you there. Jane Smith, ACME Foundation MARCH WITH US MANATEE / SARASOTA Saturday, April 29, 2017 PINELLAS Saturday, May 6, 2017 SUNCOAST Saturday, April 29, 2017 HILLSBOROUGH Saturday, May 13, 2017 SIGN UP MARCHFORBABIES.ORG For more information contact: [Name] Market (xxx) xxx-xxxx [Email if applicable] FPO Presenting sponsor THANK YOU TO OUR SPONSORS Gold sponsors Platinum sponsors MARCH OF DIMES FOUNDATION IS A NOT-FOR-PROFIT ORGANIZATION RECOGNIZED AS TAX-EXEMPT UNDER THE INTERNAL REVENUE CODE SECTION 501(C)(3). CONTRI- BUTIONS TO THE MARCH OF DIMES ARE GENERALLY 100% TAX-DEDUCTIBLE. Regional sponsor National sponsor s A DAY FOR EVERYONE March with a community that celebrates you, your family and obstacles overcome. Your kids can join the Superhero Sprint, your NICU graduate can find support on Ambassador Avenue and if you lost a baby, there will be many activities that help you honor and celebrate them. Visit marchforbabies.org to learn more. SOLID GRAY Solid lines are typically used with quotes or two pieces of related content Thin, solid lines are typically used to separate two separate pieces of content but may also be used below title headers on titles within presentaitons. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY

61 BRAND IN USE

62 COLLATERAL: STATIONARY CINDY RAHMAN Chief Mar keting Officer T E crahman@mar chof dime s. or g M A R CHOFD I M E S . O R G S A MPLE Compan y Name 555 Pine Str eet An y to wn, NY 10000 December 22 , 2019 De ar Jane: L or em ipsum dolor sit amet, consectetur adipiscing elit. V e stibulum ligula ante , inter dum quis lectus ut, v e stibulum aliquam nisl. Etiam risus nisl, semper sed v elit non, f eugiat aliquet purus. A ene an at lectus purus. Pr ae sent id leo at diam elementum por t a. Duis gr a vida sollicitudin or ci quis iaculis. Pr oin fringilla f aucibus er os, ut v e stibulum ligula. In elit f elis, laor eet sit amet aliquet sit amet, viv err a bibendum purus. V e stibulum quam ligula, tincidunt vit ae mi vit ae , rhoncus tempor neque . V e stibulum ante ipsum primis in f aucibus or ci luctus et ultrice s posuer e cubilia cur ae . Morbi nec rhoncus enim, ac blandit nisl. Duis f eugiat elit ut ligula lacinia semper . Integer accumsan rhoncus imper diet. Etiam tincidunt posuer e consectetur . Sed eu liber o sit amet tor tor con v allis laor eet f acilisis tellus. Donec nisl diam, consequat sed tor tor non, dignissim hendr erit er at. A ene an pulvinar por ttitor turpis, v el bibendum augue v ehicula a. Nam accumsan at nibh at luctus. Sincer ely , Cindy Rahman MARCH OF DIMES • BRAND BOOK • BRAND IN USE

63 COLLATERAL: SOCIAL MEDIA ADS HONORING PREEMIES #PREMATURITYAWARENESSMONTH MARCH OF DIMES • BRAND BOOK • BRAND IN USE

64 COLLATERAL: BREAKROOM POSTER THIS YEAR WITH YOUR HELP... HEALTHY MOMS. STRONG BABIES. to investigate how social policies impact birth outcomes, affecting moms and babies everywhere. WE EXPLORED WE UNITED 5 STUDIES WE FUNDED and helped pass the Newborn Screening Saves Lives Reauthorization Act of 2019. ON 150+ STATE LEGISLATIVE BILLS WE ADVOCATED OUR SIX PREMATURITY RESEARCH CENTERS to a new model with WE EVOLVED to bring real world solutions to millions of families in 2020 and beyond. 8 RESEARCH THEMES 29 AREAS OF INQUIRY 200 + RESEARCHERS electromyometrial imaging to “see” contractions as they happen to help to reduce the more than 380,000 premature births each year. on collective action to prevent prematurity and achieve health equity with 480 organizations and more than 700 individuals . 50K+ BABIES BORN TOO SOON in 69 hospitals with NICU Family Support ® . THROUGH OUR #ITSNOTFINE CAMPAIGN 950 real-life stories from women who were challenged not to accept the statement “You’ll be fine” before and after pregnancy. WE SUPPORTED WE GENERATED GROUP PRENATAL CARE TO WE EXPANDED across 19 states so more women will get support services they need. 40+ SUPPORTIVE PREGNANCY CARE SITES © 2020 March of Dimes THROUGH #UNSPOKENSTORIES 286 honest stories of pregnancy, parenting and loss that are too often unshared. WE COLLECTED MARCH OF DIMES • BRAND BOOK • BRAND IN USE

65 COLLATERAL: POINT OF PURCHASE MARCH OF DIMES • BRAND BOOK • BRAND IN USE

66 COLLATERAL: HOMEPAGE MARCH OF DIMES • BRAND BOOK • BRAND IN USE

67 COLLATERAL: PRINT ADS *This image is restricted to the Brand Book as a visual reference for new photography. MARCH FOR BABIES MAY 9, 2020 NATIONALS PARK | WASHINGTON, D.C. SIGN UP at MarchforBabies.org Two babies die every hour in the U.S. It’s not fine. But together, we can do something about it. MARCH OF DIMES • BRAND BOOK • BRAND IN USE

68 COLLATERAL: BANNER ADS *This image is restricted to the Brand Book as a visual reference for new photography. HEALTHY MOMS. STRONG BABIES. H E A LT H Y MOMS. STRONG BABIES. DONATE DONATE MARCH OF DIMES • BRAND BOOK • BRAND IN USE

69 COLLATERAL: EBLAST Contact [email protected] for email specific requests. Newsletter Example: Email Example: MARCH OF DIMES • BRAND BOOK • BRAND IN USE

70 EVENT COLLATERAL CASUAL FORMAL MARCH OF DIMES • BRAND BOOK • BRAND IN USE

71 PRESENTATION

72 BRAND BASICS Are you using the licensed fonts? Are the graphic elements used purposefully? Is your use of color aligned with the color distribution chart? YOU’RE GOOD TO GO! Revise! Our tone of voice should sound energetic, inspiring and actionable. Not vague, soft or cheesy. TONE & VOICE Does the tone of the piece look and sound like the champion? BOLD EMPOWERING SUPPORTIVE DYNAMIC EMPATHETIC POSITIVE LOOK & FEEL Do the graphic elements feel consistant with the visual guide? Are you using photography? Do your photos follow the guidelines? Does the piece encompass our Brand Values? Refer to the visual guide or seek feedback from staff. Refer to the visual guide or an approved photo library. Did you follow the tone or voice guidlines or reference the sample messaging? COMMUNICATIONS CHECKLIST YES YES YES NO NO NO YES NO START

73 MARCHOFDIMES.ORG For questions regarding the March of Dimes brand guidelines, please contact [email protected]