13 30 September 2016 Maestro Brand Mark: Branding requirements ©2016 Mastercard. All rights reserved. When a Maestro® account is represented in any digital payment application, including wallets, apps, and other forms of e-commerce, a full-color Maestro Brand Mark on its own (Figure 1) or within one of the card representations described below must appear in close proximity to the account representation in order to provide clear brand identification. Maestro brand requirements The Maestro Brand Mark must appear within the user interface when: • Activating an account • Selecting credentials / account for payment • Viewing account details • Completing the use of credentials / account in a transaction Using a Maestro card image A Maestro card image may be used in lieu of the Maestro Brand Mark but still must appear in the locations described above. Card images must conform to the following standards: • May be a generic representation of a Maestro card provided all Maestro brand elements are sized and positioned proportionally at least as large as they must appear on a physical card (Figure 2) • May be an exact replica of the corresponding physical card provided all Maestro brand elements are included (e.g., Brand Mark, Program Identifier) at their required sizes proportionally, and personalization elements such as an account number have been partially obscured or removed • May depart from conventional physical card layout and design. For example, a neutral-shaped icon could be used provided minimum Brand Mark size requirements are met (Figure 3) Minimum sizes Maestro Brand Mark: Minimum final display width is 7mm. Maestro card image: Minimum final display width is 15mm. Note: The above sizes apply to 240 dpi or greater. On lower resolution screens, larger brand artwork may be required to ensure reasonable legibility. Use with other brand marks The Maestro Brand Mark must be presented at least at parity with all other equivalent brand marks depicted in a digital application. For example, the Maestro Brand Mark must be at least as prominent as, and appear in at least the same size, level of color reproduction, and frequency as all other equivalent brand marks appearing in the same wallet. In the Europe Region, if the Maestro account number is co-badged with another payment scheme, the Maestro Brand Mark or card image must be displayed separately from the Brand Mark or card image of the other payment scheme. When the brands are placed next to an account number not on a card depiction, the Maestro Brand Mark must appear first. Use in digital applications Conrm your details Selected card: Ship to: Work Robert Johnson 123 Any Street Anytown, WA 98103 98% 10:56 AM merchantx.com We’re almost done Maestro ending in 1234 First Name Last Name Billing Address Line 1 Billing Address Line 2 98% 10:56 AM [email protected] Change **** **** **** 1234 Ad Choices Terms & Privacy This card was issued by Partner Bank, a Masterpass partner. Just click “continue” to go to the Partner Bank site and finish your Partner Masterpass sign-up even faster. Or use a different card for sign-up. Continue merchantx.com Rewards Card Robert Johnson 1234 exp. 00/00 Maestro ® 12/23 Lee M. Cardholder **** **** **** 1234 Maestro ® 12/23 Lee M. Cardholder **** **** **** 1234 15mm minimum width Figure 1 Figure 2 Figure 3 7mm minimum width