11 30 September 2016 Maestro Brand Mark: Branding requirements ©2016 Mastercard. All rights reserved. On entry into a merchant location At physical merchant locations, the preferred way to communicate acceptance is to display the Maestro® Acceptance Mark on a main entry door or on a nearby window. If these locations are not available, the Acceptance Mark must be displayed so it is seen easily from the outside. At the point of interaction It also is important to display the Maestro Acceptance Mark at the point of interaction (POI) to encourage card use. Examples of POI branding include: cash register, terminal display, digital display, tent cards, card presenters, etc. Note: For merchant decals, the primary source is the financial institution that processes the merchant’s transactions. However, for convenience, merchants may download artwork to create custom signage or order limited quantities from Mastercard. Use at physical merchant locations