B. Distressed Language 1. Dealers may not utilize any form of distressed advertising, including any mention of overstocking, closeouts, or other suggestions that the vehicles cannot be sold. Examples of distressed language include the words “Discount,” “XX% off,” or “Save XX%,” “$X,XXX off,” “$X,XXX Savings,” “Save $X,XXX off MSRP,” “Clearance,” “Liquidation,” “Blowout,” “Overstocked,” “Reduction” (i.e., “Inventory Reduction,” “Massive Reduction,” “Construction Reduction,” “Tent Sale,” “Garage Sale,” “Super Store,” or “Super Center”), crossing out price (MSRP) of vehicle to represent a “visual” form of a discount, or any other phrase that tends to create the impression that Mercedes-Benz vehicles are an “economy” or “discount” brand rather than a premium brand. Acceptable alternative language examples: ƒ Visit your local dealer and drive off in the Mercedes-Benz of your dreams for less than you ever dreamed possible. ƒ Tremendous offers/opportunities … ƒ Attractive offers/opportunities … ƒ Exceptional offers/opportunities … ƒ Special offers/opportunities … ƒ One of the best opportunities of the year … ƒ The end of the year means the best time of the year to turn your dream Mercedes-Benz into your new Mercedes-Benz. ƒ Thanks to a special Mercedes-Benz offer, your local dealer is motivated to make sure you drive off in a C300 for … 1 ƒ ... with a unique Mercedes-Benz APR of 1.9%. ƒ As the 20XX model year ends, our motivation increases … ƒ Available for less than you’d expect. ƒ We work with you for the best experience possible. ƒ A selection as generous as it is gorgeous. ƒ We work with you to offer a tailored buying opportunity. ƒ The end of the model year has arrived and Mercedes-Benz of _______ is now offering special deals on 20xx models. But hurry, the offers end December 31. ƒ Take advantage of the end of the model year with some incredible offers. Come in to Mercedes-Benz of ______ now through December 31. ƒ The end of the model year is here. Come in now through December 31 for exceptional offers on these rather exceptional 20xx models. ƒ Come in to Mercedes-Benz of _______ to take advantage of the end of the model year with special offers on 20xx models now through December 31. ƒ The end of the model year has arrived. Come in for a special offer on 20xx models now through December 31. 2. Dealers may not use the terms such as “Dealer cost,” “Invoice,” “Certificate,” “Rebates,” “Cash Back,” “Coupon,” “Dealer 1 Requires use of disclaimer. Please refer to Section I “2B.” Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 6