Xbox brand guidelines Identity Elements Xbox layout Xbox and Windows Xbox accessories Partnerships Appendix 48 Partnering with Xbox Logo Color Hardware Designing for a partnership with Xbox? Use the following guidance for communications that are led by a partner brand. Do not use this section for Xbox led communications including any partnerships from Microsoft. For guidance with sponsorships, game advertising, entertainment app partners, or hardware Designed for Xbox, along with assets, brand questions and reviews, contact: xboxbrand@microsoft.com. Overview With Xbox, we look for authentic ways to integrate that excite fans. In partnership communications, start with the Creative Principles when applying the Xbox Brand elements to the communication. This guideline captures the essence of these principles (premium, simple, iconic, experience forward, differentiated) in relation to each element. The constants in communications with Xbox products that reflect its iconic nature, and distinctiveness are the Xbox logos, the Xbox green color, and product imagery.