Xbox brand guidelines 3 Contents Identity 05 Creative principles Xbox 40 Xbox accessories 06 Messaging principles 41 Xbox Elite placement of elements What’s new 07 Xbox signature layouts accessories 42 Overview Updated color palette 08 Lead with Xbox 43 Logo Xbox Elite Series 2 44 Clear space and minimum size Responsible gaming 10 Overview 45 Controller hardware: Primary Elements 11 Logo product photography 12 Logo options Partnerships 48 Partnering with Xbox 13 Clear space and minimum size 49 Hierarchy 14 Logo sizing 50 Name and logo 15 Color 51 Product lockup 17 Type 52 Proportion 18 Style it right 19 Hardware Appendix 54 Nomenclature 21 Placement of elements 56 Responsible gaming Xbox layout 22 Margins and type 58 Video and photoshoots 23 Green bar 59 “Jump in.” tagline 62 Microsoft logo guidance 64 Asset index Xbox and 25 Determining the primary brand 66 Guideline reference 26 Determining which logo to use Windows 27 Clear space and minimum size 28 Windows color 29 Imagery 30 Xbox app 31 Multiplatform branding bars for game advertising 32 Game advertising 38 Event: Monitor topper