Xbox brand guidelines Identity Elements Xbox layout Xbox and Windows Xbox accessories Partnerships Appendix 50 Name and logo Example Pair the correct name with the prize information in your communication. For complete details on offering names and how Xbox refers to people, please reference the nomenclature section near the end of this document. A few tips • Say “Win ” rather than “Win an ”. Example: “Win Xbox One X.” • Do not use just “Xbox” when referring to a specific offering such as “Xbox One X” or “Xbox Game Pass” • Do not make the name plural or possessive. Example: “Xbox One X’s incredible speed.” Or “Xbox’s most popular game.” Logo Generally, use a single logo from Xbox per communication. An exception is instances where there is a prize page depicting multiple prizes separately, not collectively. A suite of logos is available for each offering in both RGB and CMYK color spaces. Please ensure the medium you have chosen has the colors available to reproduce the logo. The logos with the full color sphere are preferred. Use the full color sphere with white logotype on dark or busy backgrounds. Only use the 1-color logo when there are printing limitations. Do not use a logo from Xbox in a sentence. The Microsoft logo should not be used in partnership communications with Xbox. For complete details on the logo, logo options, clear space and minimum size, trademark bug guidance and placing the logo into layout see the respective sections earlier in this guideline.