Motorola toolkit Imagery 53 02.06.2017 5. Talent & wardrobe Casting and wardrobe are integral to creating unique Motorola imagery. The Motorola world is young, fresh and future-forward. Our talent should have attitude and character that reflects this. Talent Our talent should be styled but never polished. It should be clear that they, and the environment they're in, are from a real place. Character and personality can be communicated through actions as much as style. Poses and expressions should be lively, energetic and bold. When using talent for creative content, ensure imagery is never overly staged or treated. Wardrobe There is a challenger spirit to the way our models are styled. If they were in a crowd of people, they would be the first noticed. When selecting wardrobe for talent, think of the styling as almost a character in itself. It should have a vibrancy and life to it. Pattern can also help contribute to the energy and attitude. Motorola's style is most closely represented in street fashion with a mix of costume design.