Motorola toolkit Color 39 02.06.2017 Overview Color plays an important role in creating our lively, bold, and unexpected look and feel. Black and gray are used only as accent colors. We use them when we need more contrast, e.g. within typography. White is an important color, as it provides moments of calm for our lively color combinations to stand out. When using color, do so with the mindset of simplicity – as too many colors together can create complexity and clutter. Although orange and pink are key colors in the Motorola palette, there are strict rules in how these colors together can be used: Orange must only be used with a gradient treatment when featured as the dominant color in an application e.g. as the background in a Moto Mods™ campaign. Pink can only be used as a secondary color in any application created e.g. applied as the Emsignia color in a largely yellow layout. LENOVO RED Pantone 485C CMYK 0.98.100.0 RGB 235.20.10 Web Hex #E1140A LENOVO PINK Pantone 7424C CMYK 5.90.10.0 RGB 240.65.135 Web Hex #F04187 LENOVO DARK GREY Pantone 432C CMYK 80.65.55.50 RGB 51.63.72 Web Hex 333F48 LENOVO ORANGE Pantone 1505C CMYK 0.72.100.0 RGB 255.106.0 Web Hex #FF6A00 LENOVO CYAN Pantone 637C CMYK 6 1 . 2 .7.0 RGB 70.200.225 Web Hex #46C8E1 LENOVO MEDIUM GREY Pantone 424C CMYK 57.47.4 8 .14 RGB 111.113.112 Web Hex #6F7170 LENOVO YELLOW Pantone 108C CMYK 0.5.100.0 RGB 254.230.0 Web Hex #FEE600 LENOVO GREEN Pantone 360C CMYK 61.0.95.0 RGB 106.195.70 Web Hex #6AC346 LENOVO LIGHT GREY Pantone 400C CMYK 23.20.25.0 RGB 196.190.182 Web Hex #C4BEB6 LENOVO BLUE Pantone 279C CMYK 71.37.0.0 RGB 62.141.221 Web Hex #3E8DDD LENOVO BLACK Pantone Black C CMYK 20.0.0.100 RGB 0.0.0 Web Hex #000000 WHITE Pantone N/A CMYK 0.0.0.0 RGB 255.255.255 Web Hex #FFFFFF Color