43 MSCI brand guidelines Iconography Iconography can visually help communicate and represent ideas to convey information with clarity and impact. Our icon style reflects our brand attributes and emphasises the art of making the complex, simple. The style treatment uses solid brand colors, unfussy designs and clean outlines. This document displays all the icons available for use. Please use the appropriate icon for the message you wish to convey – their meanings are fixed and not to be stretched. Please do not create your own icons, or use ones you have found on the web.