MySQL™: The World’s Most Popular Open Source Database 152 MySQL Press • Purpose – To build and widely distribute the most helpful, accurate, and timely documentation for MySQL – To draw the potential out of the joint branding of MySQL AB, a leading publisher, and the best MySQL authors – To attain the predominant position in retail channels for the target market – To build the premiere canon of published works related to MySQL Goals – Publish at least four new titles a year by the best available MySQL authors – Support MySQL AB goals of product positioning and installed base growth – Provide an offering of MySQL AB at a low price point Copyright 2003 MySQL AB