MySQL™: The World’s Most Popular Open Source Database 14 Disruptive Business Model • “Open Source/Linux software is a ‘disruptive innovation’ that has the potential to seriously erode the traditional software business model by attacking the heart of its model – high margin software licensing fees.” Merrill Lynch 24 Oct 2001 • “… the popularization of the Open Source movement continues to pose a significant challenge to the Company's business model …” Microsoft 10-Q, February 2003 Copyright 2003 MySQL AB