MySQL™: The World’s Most Popular Open Source Database 75 Potential Entry Segments • TMT – as they already use MySQL • Financial Services – as they are data-intensive and progressive • Pharmaceuticals – as they already use MySQL – as they are data-intensive and research-intensive • Government – as they already use MySQL • Research and Academia – as they already use MySQL • Via ISVs – who look to reduce cost and reduce dependency on the Big Three Copyright 2003 MySQL AB