MySQL™: The World’s Most Popular Open Source Database 59 Earnings Logic - Subscriptions • A concept dubbed ”Automated Notification Service” (ANS) is in early development • Under ANS, customers are to receive automated, customised, relevant notifications of product and service changes directly to their email, with clickable links for activating the suggested operations (such as product updates, database health checks, etc.) • Pricing to be determined, current assumption is $80-200 per person p.a. • Value proposition based on convenience; the same information to be freely but not as conveniently available to the open source community • Market potential estimated to be in the hundreds of thousands of subscribers; subscriptions to be sold one by one or as enterprise subscriptions Copyright 2003 MySQL AB