MySQL™: The World’s Most Popular Open Source Database 63 4 Sells To Do (In this Order) • Sell to the business application ISV – Sell MySQL as the ”batteries included” database for their application • Sell to the enterprise system software ISV – Create integration with their software and MySQL • Sell to the SI – Sell the idea of the SI doing LAMP and other MySQL projects for enterprises • Sell to the enterprise – Sell MySQL as the DBMS platform for the next in-house project Copyright 2003 MySQL AB