MySQL™: The World’s Most Popular Open Source Database 61 Innovative Sales Model • MySQL’s sales model is based on the fact that GPL’d MySQL installations are in use in most organisations today, which – reduces marketing costs – shortens sales cycles • Our order of priority for sales cases 1. Enterprise buys off-the-shelf app (and MySQL is the batteries included database) 2. Enterprise builds new app (in- house or outsourced) where database choice is open 3. Enterprise rewrites old app 4. Enterprise migrates old app to new database Copyright 2003 MySQL AB