Secondary Use the Secondary Logos only when Logos: Do’s you cannot use Primary 1 or Primary 2. & Don’ts Secondary 1 Secondary 2 Secondary 3 313 BK W Use on pure white background or 5-7% grey background. Use on pure white or near white background. Use on pure black, grey, or color background. May be used over a photo but contrast must be high for legibility and to promote the strong, bold brand image. It is acceptable to use the white logo Do not use any of on secondary colors that are being used the secondary logos as accent colors. when contrast is not high enough. 12