12 Use the Secondary Logos only when you cannot use Primary 1 or Primary 2. Secondary Logos: Do’s & Don’ts Use on pure white background or 5-7% grey background. Use on pure black, grey, or color background. May be used over a photo but contrast must be high for legibility and to promote the strong, bold brand image. It is acceptable to use the white logo on secondary colors that are being used as accent colors. Do not use any of the secondary logos when contrast is not high enough. Use on pure white or near white background. Secondary 1 313 Secondary 2 BK Secondary 3 W