Logo Misuse It’s important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. Its orientation, color, and composition should remain as indicated in this document — there are no exceptions. Do not apply a gradient to the icon or wordmark. Do not rotate the logo. Do not change the logo color palette. Do not distort or warp the logo in any way. Do not use the text without the logo and vice versa. Do not use a combo of the logomark and primary logo. Do not outline or create a keyline around the logo. Do not change the typeface nor recreate or manipulate the logo.